RESEARCH PROPOSAL - PART 1: INTRODUCTION, REVIEW OF LITERATURE, PROBLEM STATEMENT, RESEARCH QUESTIONS

Proposal Part One - Part 1: Influence of Internet on Tourism Industry

Research Proposal: Influence of Internet on Tourism Industry

Introduction

The tourism industry has been among the best-valued sectors within the nation to generate massive revenue for the government. Besides, the industry is considered among the earliest since it started several decades ago. For an extended period, the industry uses Integrated Marketing Communications to promote their various products and services to the entire world. The introduction of technology in the industry leads to improvements in the sectors. Most individuals without extensive information on the tourism industry can access the data in their comfort zones. It implies that IT and internet technology play a significant role in ensuring effective strategy due to its existence globally.

Most European countries have tried to promote and implement internet technology in ensuring satisfactory delivery of products and services (Kayumovich, 2020). Since it has a custom within the tourism and hotel industry to provide intangible products and services, including but not limited to services alongside comfort, the internet has been an effective method of delivering its messages to the targeted customers. Also, through internet technology, the industry has achieved more customers in the global market, including the European market. The promotion of branding within the European tourism industry has been effective due to the introduction and implementation of internet technology. Thus, the internet is believed to significantly influence the tourism industry in various sectors, including but limited to infrastructure, travel, alongside the marketing sector. Before introducing the internet alongside the IT, travelling of customers was dangerous and unpleasant since travellers had constraint understanding of locations they were visiting.

As a result, the existing vacationers of time had limited knowledge of the cultures and terrain alongside the climate change and patterns necessary to stimulate the travelling issues. Therefore, tourism sectors, including but not limited to tour companies, travel agencies and other like hotels, had developed strategies necessary to promote booking and reservation processes (David-Negre et al. 2018). However, several decades ago, popular sites were visited by tourists. It implies that the tourism sectors within the local or remote area faced challenges of securing sufficient clients as people were could not define the destination. Also, shortage of information on a particular region leads to reduced travelling by visitors. The research involved the utilization of relevant literature review on the subject matter to provide factual information. Therefore, the report offers adequate information on the influence of the internet on the tourism industry. This research would give me the stage to show my finding and view and also propose how the internet can be leveraged to an extend in the tourism industry.

Literature review

Internet is the current method of interaction used among people in the tourism industry to promote most services and products. Within the sector, several destinations alongside activities have taken place in the best way due to the internet technology. It implies that the internet has a significant role to play in the sector. According to Kayumovich, Annamuradovna & Kamalovna (2019), a single click is necessitated for any activity or service a client may requireavoiding lateness and confusions. The internet is recognized as the best connector between the promoters and potential clients in the modern world. The existing hundreds of websites created provide the customers with the required information to plan for their visits and travel.

Internet and the travel sector of the tourism industry

In the ancient times of the industry, travel planning was problematic since the clients would get important information that would be used to enable and plan for the travel. Also, availing information and marketing appeared to be challenging. The Travel Industry associations of America posit that over 80 million online travellers managed to plan and travel to various places within Europe in the tourism industry (Kayumovich, 2017). It implies that multiple sectors have been implementedusing the internet to avail adequate information on the various destinations and schedules alongside prices.

Modern Internet technology

Web 2.0 is a commonly used concept by several travellers as the essential planning trend present on the internet. The idea is general and easy to understand; hence it is the current trend in the tourism department. According to Muhammedrisaevna, Mubinovna & Kizi (2020), web 2.0 is a platform where consumers meet promoters to collaborate and share relevant information to build on the market trend. It implies that the web is designed for every user as it provides sufficient information believed to be user-generated content. The website is new in the industry and does not require extensive knowledge since it is possible to have the information passed without delay to the target client. The web has on several occasions encouraged the use of various encouraging methods of data collection on the internet. The postings are done in the form of relevant reviews and videos. Besides, other posts on blogs have essential information about destination or activities within the tourist attraction sites the customer would wish to go to. About 70 percent of the current consumers are encouraged by the postings of other travellers in the same place (Zsarnoczky, 2017). They might post-specific features appealing to the potential customer.

Internet on the distribution products and services in the tourism industry

According to Rahahleh et al. (2020), internet technology has improved the distribution sector of the tourism industry. The finding of the article suggests that the products and services within a particular tourist attraction site are available to every customer without unnecessary confusions. It implies that various promoters interact with the client, and as a result, they market their strategies on how they distribute their services and products. When the client is convinced of the availed information, the client is free to plan for the travel without unnecessary issues. It implies that the current internet technology within the industry can augment the existing productivity alongside the distribution of services offered. The department can influence every other issue as presented. The distribution protocol is the key to the client decides on the benefits of the site. It implies that when the distribution of services is appropriate for the client, the attraction site can have as many customers as possible.Also, the online customers are both passive and active receivers in the marketing procedure. It implies that despite the internet being considered the conventional marketing creating room to have one-way interaction, it is also a communicative platform. The exchangeis always believed on a single platform where it flows from suppliers to consumers (Kazandzhieva& Santana, 2019). However, the interaction intended should encourage contribution from both sides to promote effectiveness in the industry.

Ramifications internet technologies in the tourism industry alongside hospitality in the European countries

On several occasions, managerial exercise alongside the available philosophy acquires the necessary understandings and knowledge in most marketplaces. The existence of the internet and its advancement has generated several marketing strategies that make most people develop information. Customer relationship is critical in most parts of the European countries. Ketter (2020) asserts that this marketplace has exciting value delivery links; hotels, airlines, and other suppliers would usually sell their goods and services to consumers through arbitrators or mediators such as travel companies. After the institution of the internet in the Europe, there was a transformation in the mechanism used in booking.

The conventional way of distribution of the internet tourists' booking and reservation went 26 through the travel company who in response contacted the internet to make a booking of airlines, hotel, car hire, and tour functionalities (Domínguez Vila, Alén González & Darcy, 2019). The new and innovative setting is more comfortable and faster because travellers use the internet directly to make their reservations and bookings. Many hotels have established web-based booking elements for both group and leisure sales (Labanauskaitė, Fiore &Stašys, 2020). Progressively, package holiday tour workers or operatives are considering direct sales through the internet in their sales plan, avoiding or sidestepping the travel companies. These organizations are taking on both acquisitive and organic growth approaches. Other scholars have also acknowledged the instrumentality of the internet in the tourism marketplace. There's a depiction that the concept of online distribution is relevant to several endpoints and multiple manners consumers can attain personal domains. The illustration also points out that some consumer may book travels through commercially controlled areas. The fields are regulation by federal organizations that distribute hotel rooms' reservations for the region through their commercial reservation settings.

Other benefits and limitations of internet technology

The benefits of the internet in European countries, including the United States,are numerous. The essential advantage is that tourist can look up a destination at the comfort of their home before organizing a tour. It makes the work and hustles easier and faster. They can also make hotel reservations and bookings online. It has augmented the figures of travellers coming to the Europe in the current times (Dieck, Fountoulaki& Jung, 2018). The 27 tours and hotels operatives can now interact with the tourists on day-to-day activities as they arrange their tours earlier.

The cons of internet usage are that it can be expensive for some organization to uphold. The institution and application of the internet have dramatically made payment to the advancement of tourism growth in the Europe and the world for the past few decades because it has endorsed tourism and inspired travellers to come to the Europe. Another manner of looking at the instrumentality of the internet in the travel business is viewed at the contention that the web is becoming a combined or joint "travel square". It is because Chatzigeorgiou (2017) posits that more and more vacationers are turning to online travel to satisfy their correlated trip activities like making travel transaction, seeking information, and looking for travel organizations.

Other disadvantages of the internet in the tourism industry

The internet can be used for various advantages associated with other technical and fundamental operations within the industry. However, it is critical to acknowledge that the internet contributes to other limitations. They include but are not limited to providing fake information to lure potential customers. On several occasions, some promoters within the internet avail information which appears to be giving unrealistic data. As a result, the potential customer becomes irritated upon realizing that the data is meant to lure them (Adeola & Evans, 2019). Therefore, the client tends to avoid the services and products from the same industry. According to Poddubnaya (2019), Europe entails several developed tourism sites attracting the most visitors worldwide. Therefore, when an individual provides unreliable information about a site to be visited, such as posting pictres of wild animals that do not form part of the site, the client seeks assistance from other sites.

Gaps in the literature

Despite exhausting the essential information necessary to provide crucial information on the issue, specific gaps are left requiring extensive research in the future. First, the literature does explore other aspects more aspects of the recent technology of internet advancement. However, it only illustrates on the web. 2.0, which necessitatesand provides a platform for the users are promoters to meet and interact. Several other internet technologies are available, which should be covered by the literature. When movingforward with the research, it becomes critical to ensure that the most recent internet advancement is covered in the literature review. Providing sufficient information on the current technology convinces people that the internet positively influences the tourism industry. Also, the literature failed to mention the several existing examples of booming tourism and hotel industries that have implemented the recent internet technology. However, moving to the future with research, some famous tourism industries in Europe will explain the possible influence of the internet. It implies that the future of the study will tend to cover every aspect necessary to bring the significance of the internet influence on the technology.

Statement of the Problem

Internet technology can be used on several occasions for functional purposes. However, it can be used for other purposes such as strategic and methodological administration. It assists in strengthening the tourism industry businesses to meet and market their products and services to potential customers without complexity. Besides, they can manage to participate and accomplish the existing competitive advantage. Refining and understanding some complicated system in the industry requires the adequate arrangement of a robust framework. This research would identify how direct interaction between the promoters and the clients can be enhanced with the help of the internet?. Hopefully, this research will help customers by giving information on how they can freely relate and socialize with market promoters to ensure that they have an advanced and reliable market?. In the modern industry, the internet has excessively been used as an advertising and promoting platform where people interact directly for business purposes. This tendency will benefit the customers and business and help the country increase the country's economy, which can be used to benefit society.

Research questions

The research paper focuses on two primary questions, giving vital information when effectively reviewed.

1) What are the possible ramifications of internet technologies in the tourism industry alongside hospitality in European countries?

2) What are some of the benefits of internet technology advancement in the tourism industry in European countries?

Other question to be answered include,

What is the relationship between the clients and the industry promoters in the European countries?

Does the tourism industry incur massive investment due to the introduction of internet technology in European countries?

References

Adeola, O., & Evans, O. (2019). Digital tourism: mobile phones, internet and tourism in Africa. Tourism Recreation Research, 44(2), 190-202.

Bugawa, A. M., & Mirzal, A. (2018). The impact of Web 2.0 technologies on the learning experience of students in higher education: A review. International Journal of Web-Based Learning and Teaching Technologies (IJWLTT), 13(3), 1-17.

Chatzigeorgiou, C. (2017). Modelling the impact of social media influencers on behavioral intentions of millennials: The case of tourism in rural areas in Greece. Journal of Tourism, Heritage & Services Marketing (JTHSM), 3(2), 25-29.

David-Negre, T., Almedida-Santana, A., Hernández, J. M., & Moreno-Gil, S. (2018). Understanding European tourists' use of e-tourism platforms.Analysis of networks. Information Technology & Tourism, 20(1-4), 131-152.

Dieck, M. C. T., Fountoulaki, P., & Jung, T. H. (2018). Tourism distribution channels in European island destinations. International Journal of Contemporary Hospitality Management.

Domínguez Vila, T., Alén González, E., & Darcy, S. (2019). Accessible tourism online resources: a Northern European perspective. Scandinavian Journal of Hospitality and Tourism, 19(2), 140-156.

Eckhaus, E. (2017). Towards tourism business change. Revista de Management ComparatInternațional, 18(3), 274-286.

García-Morales, V. J., Martín-Rojas, R., & Garde-Sánchez, R. (2020). How to encourage social entrepreneurship action? using web 2.0 technologies in higher education institutions. Journal of business ethics, 161(2), 329-350.

Jaelani, A. (2017). Halal tourism industry in Indonesia: Potential and prospects. International Review of management and Marketing, 7(3).

Kaur, G. (2017). The importance of digital marketing in the tourism industry. International Journal of Research-Granthaalayah, 5(6), 72-77.

Kayumovich, K. O. (2017). The highlight priorities for the development of digital tourism in Uzbekistan. International scientific review, (LXIX).

Kayumovich, K. O. (2020). Prospects of digital tourism development. Economics, (1 (44)).

Kayumovich, K. O., Annamuradovna, F. S., &Kamalovna, S. F. (2019).Features of electronic online market in tourism. Вестникнауки и образования, (24-3 (78)).

Kazandzhieva, V., & Santana, H. (2019). E-tourism: Definition, development and conceptual framework. Tourism: An International Interdisciplinary Journal, 67(4), 332-350.

Ketter, E. (2020). Millennial travel: tourism micro-trends of European Generation Y. Journal of Tourism Futures.

Creswell, Research Design 5e . SAGE Publishing(2018)

Khudoyberdievich, A. O. (2020). Innovation technologies on tourism. Academy, (3 (54)).

Labanauskaitė, D., Fiore, M., &Stašys, R. (2020).Use of E-marketing tools as communication management in the tourism industry. Tourism Management Perspectives, 34, 100652.

Muhammedrisaevna, T. M., Mubinovna, R. F., &Kizi, M. N. U. (2020).The role of information technology in organization and management in tourism. Academy, (4 (55)).

Rahahleh, A., Al-Nsour, S., Moflih, M., Alabaddi, Z., Al-nassar, B., & Al-Nsour, N. (2020). The influence of electronic service quality on relationship quality: Evidence from the tourism industry. Management Science Letters, 10(12), 2759-2768.

Zsarnoczky, M. (2017). How does artificial intelligence affect the tourism industry?. VADYBA, 31(2), 85-90.