final

Below is an outline of what your marketing plan portfolio is to contain.  I have also attached a pdf in Canvas.

I. Cover Page

The cover page should consist of company name, your name, logo or a graphic, course number and name, instructor’s name, date of submittal. 

II.  Table of Contents

Executive Summary

 

Company Description  

 

Strategic Focus and Plan

Vision/Mission

Goals 

Market Research/Situational Analysis

SWOT Analysis

Industry Analysis

Competitor Analysis

Customer Analysis

Marketing Program/Campaign Elements

Product Strategy

Clearly identify your target market &  customer profile

Segmentation - 

Unique Selling Proposition

Included your actual Elevator Pitch

Product

  Promotion Strategy  -Marketing Messages & Advertising

Logo

Advertising flyer

Business Card

Blog - Sample

Email and regular mail samples

Website - link to actual site

Place (Distribution) Strategy  - Capturing and generating leads and how will they get to your product/service

Pricing Strategy  - What are your prices? 

Note: 

All papers must have a title page, be typed, double spaced with an 11 or 12-point font. All pages must have a 1” margin. Include the above headings on each section except the title page and page numbers.

Remember to include actual marketing samples/mock-ups of marketing