Financial Statement Analysis and Firm Performance

References

Forbes. (2013). What is marketing. Retrieved from http://www.forbes.com/sites/sap/2012/08/09/what-is-marketing/

Hawkins, D.I., & Mothersbaugh, D.L. (2010). Consumer behavior: Building marketing strategy (11th ed.).

New York, NY: The McGraw-Hill Companies, Inc.

Parks Associates. (2013). Consumer decision process services. Retrieved from

http://www.parksassociates.com/services/consumer-decision-process-service