Original work only!! no copied work!!!!
ken55
file.pptx(Company Name)
Name: (Student Name)
VC Pitch Deck Part 1
Date: (xx/xx/2017)
Executive Summary
What We Do:
(Company or Product Name) is a [ product or service description]
Ex. Fiona’s Flip Fops are high quality, stylish flip flops.
We are focused on the [target industry- ex. Women’s Footwear, Pharmaceuticals, Financial Services, Telecommunication, Insurance, Motor Vehicles & Parts, Retail Trade, etc.] market. Here is a list of some industries for your reference: https://www.bls.gov/iag/tgs/iag_index_alpha.htm
Current Status:
We are at the [stage the company is at:. pre-launch, pre-revenue, startup, growth and establishment, or expansion.] stage.
We launched in (or plan to launch or start in (Month Year)
Traction to date includes:
Sales to date: List amount –ex. $20,000 in sales YTD or
Number of customers or units sold: List number (If pre-launch, list anticipated number of each along with the date) ex. 740 units sold
Capital Currently Raising:
We are hoping to raise [dollar amount] ex. $50,000
We have previously raised [dollar amount] from [investors]. (if 0 list 0)
Ex. We have previously raised $25,000 in self-funding
Team Experience
Early Customers/Partners
Logos of Prior Companies & Schools Attended/Pictures of Team
Logos or Other Proof of Early Traction or Planned Partnerships
2
2
Problem
[The problem statement tells exactly what your product or service is a solution for. The concise problem statement your product/service will address goes here. Ex. Customers are frustrated by the inexpensive and unattractive flip flops available on the market. When they wear them, they often break. ]
[Customer Tries
To do Something ex. Customer buys and wears
the inexpensive flip flops they bought]
[Here’s The
Problem they have ex. They are so flimsy that they
break when they are out
somewhere leaving them without shoes]
[Existing Solutions (if any)
and List the Problem with Them]
Ex. Sturdier flip flops are available
But they are too expensive
and not very stylish.
3
3
Solution
Narrative of
Experience
by Customers ex.
Customers see Fiona’s Flip
Flops and are amazed by
The quality, price and stylish variety
of options.
What
Actions Are Taken
as Part
Of the solution ex.
They decide to purchase a pair of Fiona’s Flip Flops in a style they love
Positive
Outcomes as a
Result:
Ex.The customers are
Thrilled with their
Purchase. They last
For years and friends
ask where they can
get similar flip flops
1-2 Pictures/representations of the product
[The brief summary of your solution goes here. This could sound why you started or want to start your business. It is the answer to the problem listed in the previous slide ex. Fiona’s Flip Flops are sturdy, stylish and affordable. They don’t break leaving customers barefoot. ].
[List a few key features and benefits in this area. Ex. Fiona’s Flip Flops are available in 10 different styles and 15 different colors. They are handstitched and made from premium materials. ]
4
4
Team
Put your Picture Here
Put a picture of another Team Member Here
Name, Title
Name, Title
Prior Company Logo
Previous Experience
Notable Achievement
Prior/School Company Logo
Education
Notable Achievement
Prior Company Logo
Previous Experience
Notable Achievement
Prior/School Company Logo
Education
Notable Achievement
9
5
Organizational Design
(Include Statement of desired culture here- what you want your culture to be like. Ex Fiona’s FlipFlops will embrace a focus on creativity, innovation and the desire to provide attractive options and excellent service to our customers.)
(List perks to foster innovation, creativity and time spent on campus ex. Employees will be rewarded for innovative ideas and creativity. We will offer free childcare and have a cafeteria onsite. )
(List how a client-centric atmosphere will be achieved ex. Employees who receive positive feedback from clients will be recognized with bonuses and time off)
(List high performers will be compensated: ex. Those performing at the highest level will get the largest yearly salary increases)
(List how low performers will be addressed: ex. Low performers will be coached and offered additional training)
(Business Name)
(Functional Area 1) ex. Marketing & Sales
(Functional Area 2) ex. Finance & Accounting
(Functional Area 3) ex. Technology and Manufacturing
(Functional Area 4)
Ex. Operations and Customer Care
SWOT Analysis
Strengths
What are your strengths?
What do you do better than others?
How do others perceive you?
What’s your Unique Selling Proposition?
Innovative Technology/Processes?
What makes you stand out?
Resources? Assets? Team?
Ex. Better quality flip flops, and a variety of stylish options at a fair price. Solid Team and iinovative materials used in the flip flops.
Opportunities
What trends are happening that you can take advantage of?
How can you partner with other firms?
Improve processes or service?
Innovate?
Create efficiencies?
Ex. Trends in flip flops and sandals include wooden soles, shower slides, sporty & Grecian styles. Opportunities to partner with retail chains and non-profits to increase sales. Innovative materials and additional suppliers are entering the market.
Threats
Competiton?
Products?
Financial Support?
Products?
Economic/environmental situation?
Suppliers?
Ex. Increasing competition in this niche. Having difficulties with one of the current suppliers.
Weaknesses
What are your weaknesses?
What does the competition do better than you?
What can be improved?
Financial Situation?
Gaps in service or value?
Ex. Not a well known alternative yet. Fiona’s Flip Flops the capital and resources of some other companies. New on the market.
INTERNAL
EXTERNAL
9/8/18
7
Competitive Analysis (Who are the two major competitors – and how do you compare? )
| YOUR BUSINESS | COMPETITOR 1 | COMPETITOR 2 | |
| (NAME) ex. Fiona’s Flip Flops | (NAME) ex. Okalas Shoes | (NAME) ex. Eastern Offerings | |
| STRENGTHS/CORE OFFERINGS What are your offerings/core strengths versus your competitors? | STRENGTHS/CORE OFFERINGS Ex. Quality flip flops at a fair price. Variety of stylish options & colors. Flip flops made from innovative materials and hand-stitched | STRENGTHS/CORE OFFERINGS Ex. 100% recyclable, designed with foot support and a massaging insole. Limited number of styles and options. | STRENGTHS/CORE OFFERINGS Ex. Easily accessible at low prices in a variety of retail locations |
| VALUE PROPOSITION: What is your value proposition vs. that of your competitors? | VALUE PROPOSITION Ex. Stylish variety of high quality flip flops at a fair prices. | VALUE PROPOSITION Ex. Highly innovative flip flops that are dishwasher safe and guaranteed to last for 10 years. | VALUE PROPOSITION Ex. Readily available, inexpensive flipflop |
| PRICE/COST: | PRICE/COST Ex. Retail at $27.99 per pair | PRICE/COST Ex. Retail at $45 per pair | PRICE/COST Ex. Retail at $9 per pair |
| SUPPORT/ RELIABILITY: | SUPPORT/ RELIABILITY Ex. Fiona’s Flip Flop has a 24/7 customer support team | SUPPORT/ RELIABILITY Ex. Guaranteed to last for 10 years | SUPPORT/ RELIABILITY Ex. None |
9/8/18
8
Goals and Next Steps
Market Potential (dollar amount): [example: The footwear industry is a $10 Billion a year industry]
5
Main Focus:
Priority Tasks:
[ex. Launch website & app, or increase customer base, build sales,
or launch the startup by a certain date]
ex. Increase sales by 25% over the next 6 months
[ex. Setup the Fiona’s Flip Flop Design App)
(ex. Build Fiona’s Flip Flops’ social media presence)
(ex. Increase Fiona’s Flip Flop Brand Awareness)
(ex. Bring on two new retail partners for Fiona’s Flip Flops
Competitive
Advantage:
(describe how your product or service is relevant/needed at this time, and what you do or will do that is better than other competitors out there)
Goals
Next Steps
Why You Should Invest?
Ex. 1) The footwear market is over $10 billion annually and growing
2) Few competitors that offer affordable stylish flip flops
3) Our flip flops have been picked up by one large retail chain. Our flip flops are gaining attention- featured recently on several blogs
Ex. 1) I have a strong background in retail and sales
2) I am committed to making this company a success
3) I have the Grit to take this company to the next level and I’m gaining the skills I need to become a Digital Entrepreneur
Why you should believe in me
Reason 1
Reason 2
Reason 3
Reason
1
Why you should believe in the business/ idea
Reason 3
Reason 2
References
Author, A. A., Author, B. B., & Author, C. C. (Year). Title of article. Title of Periodical, volume number(issue number), pages. http://dx.doi.org/xx.xxx/yyyyy Source 1
Author, A. A. (Year of publication). Title of book: Capital letter also for subtitle. Location: Publisher.
Source 3
Source 4
Source 5
Source 6
Etc.
(list your references according to this format)
Template source: http://nextviewventures.com/
