ibm

For this assignment, please follow the rules for home work in the syllabus (minimum 600 words, etc.). In your narrative, please answer the following questions and number you answers (without retyping the questions) -

1. This video segment originally surfaced in 2004. Is the subject matter in the video still relevant in 2022? Yes or no? Explain.

2. This video segment was made accessible prior to the emergence of social media. Is there a connection between the subject matter in the video and how social media is used today? Yes or no? Explain.

3. What do you think of the approach that Song Airlines used to promote its airline? Did you like the campaign? Would you recommend anything different that possibly would have helped the airline to succeed?

4. What do you think of the research approaches used by a) Dr. Cloteau Rapaille and b) Dr. Frank Luntz? Would their techniques be effective today?

5. Overall, what are your primary takeaways from the video segment? What did you learn about the persuasion industry that you did not know prior?

You may choose at least 4 of the 5 questions above to reach the minimum limit of 600 words. You may answer all 5 questions if needed.

https://www.pbs.org/wgbh/frontline/film/showspersuaders/