CS1033

You have been requested by Evonne Sullivan to create a poster to promote her business. Her services include yoga and mindfulness for individuals, groups and organizations, as well as presenting at special events and workshops. In addition, she speaks and partakes in advocacy and education to increase awareness, reduce stigma and remove barriers for those seeking recovery. Her specialty is working with those dealing with mental health and addiction challenges but she would also like to target a larger audience with this poster: all affected by (& supporters of) mental health and addiction recovery – communities, organizations, corporations, workplaces, family and friends.  

Your poster MUST:

· Be catchy and/or creative and/or inventive and/or beautiful and/or clever and tasteful...find a way to get people to look at this poster!

· Include and highlight the terms Yoga and Mindfulness (Wellness and Recovery)

· Include the following text on your poster anywhere it makes sense to you. 

· Yoga and mindfulness for mental health and addiction recovery

· A holistic, healthy lifestyle approach to mental health and addiction. 

· ​Come up with a clever hashtag to promote her business and include it on the poster

· Somehow indicate the following information (you can shorten the text if you want):

· She is available for classes, consultations, workshops, workplace wellness, conferences and special events

· Please contact her for more info

· She can customize sessions to suit your needs

· She is a specialist in yoga and mindfulness for mental health and addiction recovery

· Specialized Trainings: Yoga of Recovery, Yoga of 12-Step Recovery, LifeForce Yoga for Depression and Anxiety and Recovery 2.0

· Relevant Credentials: Registered Yoga Teacher, Wellness Advocate, Certified Human Resources Leader

· You can use any images you find on the web but she has many images available here: http://instagram.com/evonnesullivan

· Include her logo somewhere on the poster(there are different versions here): http://www.csd.uwo.ca/~lreid/cs1033/assignment1/fall2017/images/

· Include the following information:

· Contact: [email protected]  519-671-0910

· Website:  evonnesullivan.com

· Include the following Social Media Links:

· Instagram: http://instagram.com/evonnesullivan 

· Twitter: https://twitter.com/EvonneYoga

· Facebook: https://www.facebook.com/evonnesullivanyoga

· LinkedIn: https://www.linkedin.com/in/evonnesullivan

Now to make this really interesting:

Ms. Sullivan will be selecting the top 3 posters. Your mark will NOT be made available to her, but she will be choosing based on the look and the content of the poster. The top three posters may actually be printed and then used by her to promote her business. TRY TO MAKE YOUR POSTER ONE OF THE CHOSEN POSTERS, it will look great on your resume!

NOTE: You may use ANY PICTURES you want FROM THE INTERNET, but if your poster is picked as the winning poster, we might have to replace the images you originally used if the organization cannot get the copyrights to it (but you will NOT LOSE MARKS on your assignment) . If you want to try to build a poster that won't violate copyright laws, use your own photography or images from on-line stock photo websites such as www.istockphoto.com or www.bigstockphoto.com or www.shutterstock.com. or any other one you like that will give us the right to use the images as part of the campaign. Some sites say "Free" to use. If you use an image from ANY ONLINE STOCKPHOTO site where we can have the rights to that photo, and your poster is chosen, then we can go to the site and pay for the image. Keep all references to your images for copyright issues. Don't worry about the watermark on these images, you won't lose marks for that if you include it in the poster. But if you feel that the watermark interferes with the look of your poster, then consider any of the options above or consider these, here are some more sites with FREE stock photos:

· https://www.pexels.com/

· https://stocksnap.io/

· http://negativespace.co/

· http://www.lifeofpix.com/

· http://cupcake.nilssonlee.se/

· https://unsplash.com/

· https://foodiesfeed.com/

Marking Scheme For Your Assignment:

Based on what you have learned from your labs and lectures, put together a professional poster that uses graphic elements/techniques (fonts, shapes, opacity, text variation, effects, etc.) that meets the requirements listed above in terms of content and below in terms of Photoshop requirements. 

Criteria:

· Photoshop File Name:yourwesternuseraccount_poster.psd (for example: jsmit24_poster.psd) NOTE: file name must be all lower case  

· Final Poster Image Name: yourwesternuseraccount_poster.jpg (for example: jsmit24_poster.jpg) NOTE: file name must be all lower case

· Canvas size: 792 x 1224 (or 1224 X 792) pixels in size

· Resolution:  72 pixels per inch

· Images you use: Fun, modern, youth friendly, colours that compliment our branding guide

· Colour creativity: Whether the colours of your images and fonts and backgrounds and shapes co-ordinate and flow nicely with the overall look of your poster.  Does it look like you put thought into the colours and how well they work together in ALL elements of your poster? 

· Theme: (meet the requirements listed above) 

· Layout: (is it crowded or or is it nicely laid out with good use of white space)

· Image appropriateness with theme

· Is message evident based on requirements

· Photoshop Elements:

· You MUST include 1 shape from the shape tool (one of the predefined ones, you can not create your own shape). 

· You MUST include 1 gradient fill somewhere (perhaps in your shape(s) or in your background or in one of your fonts or whichever way you want to incorporate into your design).

· Artwork Detail:

· You can start with any image as a background or choose to work with a solid colour/blend and add images as you need them.

· You can use any images you find on the Internet, either from the list above or from other sites but it is very important that you include a reference for each image you use (include this in the "Assignment Text" box of Owl)

· Text: is the text easy to read, crisp, is the size of the text appropriate?

· Artwork/element dimensions (are elements of proper dimensions relative to overall image/other elements in poster). Are elements presented in a professional way?

· Quality of images: (crisp vs. pixilated vs. blurred/fuzzy, sizing relative to overall poster)

· Balance - is poster well balanced with the elements used?

· Content:

· Evidence of title, contact information: any other key information you feel are appropriate within this poster

· Is message evident in the content?

· NOTE: Try to provide enough information to make sure the requirements are met but also remember this is a poster, so avoid being overly wordy. You must make good design decisions about what to include in your poster to make it both aesthetically pleasing to the eye and contain useful information that would attract someone to your poster.

· Technical:

· Files (.PSD/.JPG)   Must work properly and be viewable from your publish area (this is when the filesize of your poster may become a factor)

· All layers must be labelled with good layer names

· References for ALL images used must be cited. Provide web site address (or explain where you got the image) for each image used in your poster. Include these references when you are doing the owl submission of your assignment. Note: you will receive an automatic 0 if references are not included. 

How to hand in your assignment:

Handing in your assignment is a 3 step process: 

1. Upload your .psd file and your .jpg file using an SFTP program such as WinSCP, FileZilla or Fugu to the main Western Web Server: panther.uwo.ca

2. Checking that the upload worked and copying the links for the .psd file and the .jpg file

3. Submitting the copied links to the Owl submission box for the Poster Assignment.

Each of the 3 steps is explained in more detail below. There is a step by step video of how to hand in your assignment here: 

·  [http://www.csd.uwo.ca/~lreid/cs1033/howtohandinassignment1/SubmissionVideos.html] 

If you get stuck, WATCH THIS VIDEO!. 

STEP 1: SFTPing YOUR JPG FILE AND YOUR PSD FILE TO THE INTERNET

You must put your poster files (both the .jpg version and the .psd version)  on  the Western Web Server using the following instructions:

1. When you run WinSCP (for pc users) or Filezilla (for mac users) use the following information: (Go back to Lab 1 if you don't remember how to do this) 

1. Host Name: panther.uwo.ca

2. Username: Your Western username, for example jsmit24

3. Password: Your Western password

4. Port:  22 (This SHOULD be the default)

5. File Protocol:  SFTP (This SHOULD be the default,  but if it is FTP, change it to SFTP)

1. On the right side of the WinSCP (or Filezilla) window, i.e. the remote machine, click into the public_html folder.  If you don't see one, you missed the step in Lab 1 section Activating your Publish area by following the steps on page 4 step 2). 

2. Next create a folder called posterassign inside thepublic_html folder

3. Right click on this folder, go to its properties and double check that the permissions for the posterassign folder are 0755

4. Double click to go into the posterassign folder

5. Drag your .psd file and your .jpg file into the remote posterassign folder

6. On the right side of the WinSCP (or Filezilla) window, i.e. the remote machine, right click on both the .jpg and .psd files and make sure the permissions are 0644

7. YOU MUST CHECK THAT YOUR UPLOAD WORKED CORRECTLY, please follow the next step to make sure this step worked:

STEP 2: CHECKING TO SEE IF YOUR FILES ARE VIEWABLE/DOWNLOADABLE FROM THE INTERNET

To double check that the SFTP step above worked, open a browser such as Chrome and go to the following web address: http://publish.uwo.ca/~youruserid/posterassign. For example: if your username was jsmit24  you would type: http://publish.uwo.ca/~jsmit24/posterassign/ (notice the  ~ before your username). This should display a list of files in the posterassign folder. Both your .jpg file and your .psd file should be there. Click on your .jpg file and make sure the image of your poster pops up in the browser. If it doesn't, you have done something wrong, try again or visit a TA during the posted consulting times. Hit the back button so that you see the file list again. Right click on the .jpg file and select copy link address.

STEP 3: SUBMITTING THE LINKS TO YOUR .JPG FILE AND .PSD FILE INTO OWL:

You must submit a link to both your .jpg file AND your .psd file in OWL and you must include a list of all the images you used in your poster. 

1. Go to Owl>Assignments>Poster Assignment

2. Scroll down to the Submission Assignment Text box at the bottom of the page, after these instructions. This is the area that you can type into. 

3. Click inside the Submission box and either paste or type the link to your .jpg file.  The first line MUST be a link to your .jpg file.  The link will look like this: http://publish.uwo.ca/~westernuserid/posterassign/westernuserid_poster.jpg 

4. Hit Enter and then paste or type in the link to your .psd file. The next line MUST be a link to .psd file.  The link will look like this: http://publish.uwo.ca/~westernuserid/posterassign/westernuserid_poster.psd

5. Hit the ENTER key twice to put a blank line next. The next line MUST be a blank line.

6. Type in the word REFERENCES:   Make sure it is uppercase and has a colon at the end. 

7. On the next line, give a 2 or 3 word description of each image you added to your poster, then give the link address for that image OR, if you took the image, put something like: Picture from my camera, taken by me

8. Make sure you included all your references. Each reference should be on its own line in the text box.  For example, if your Western userid was jsmit24 then, at this point, your Assignment Text box might look like this:   

http://publish.uwo.ca/~jsmit24/posterassign/jsmit24_poster.jpg http://publish.uwo.ca/~jsmit24/posterassign/jsmit24_poster.psd   REFERENCES: Picture of Bunny:  http://ilovebunnys.com/brownbunny.jpg Picture of Cloud: http://stormyweather.com/FluffyCloud.gif Picture of Camp Fire: Taken by me, Judy Smith Picture of Beach: Taken by me, from my Facebook page

9.    

10. Click on the Submit button under the Submission Assignment Text box to submit your assignment 

· NOTE: you will receive an email from Owl once your assignment has been submitted. KEEP THIS EMAIL, it is your proof that you submitted the assignment correctly and of the time and date it was submitted. If you end up having problems with your submission later on and cannot produce this email, you could end up receiving 0 for the assignment

REMEMBER: If you are having problems with the submission of the assignment, please watch these videos on how to submit BEFORE emailing your instructors .