6 pages essay, business plan.
Xinxie lie
Fianlproject.pptxQuick meal Dilivery
California is one of the largest cities in the US. It has a population that is relatively higher as compared to other cities in the US. There are numerous multi-billion business located within the city. However, the huge population lacks good companies that can deliver foods right to their doorsteps especially when they have busy days. My company will seek to eliminate this particular problem. However we are likely to be faced with various problems such as competition because there are well established food companies that have been in operation for long. The only advantage that we have is that we are going to do business at a door-to-door delivery basis.
Quick meal deliver description
The target audience for our business is the large population situated at California. In addition to being a huge population, the population is made up of individuals from various races.
For example: White-collar worker
Students
People who watch the sport games
Target Audience
In additional to the diverse population, it is important to also note that it is made up of by two main ethnic groups ; 38.8% of the total population is Hispanic-Latino (of any race) and 61.4% Non-Hispanic. The amount of tax being collected by the state government of California is impressing. This means that setting up a business there is likely to be good in generating profits. This are part of the strategies that we employed before deciding to set up a business in California.
Location: California
Way to deliver
We would using car, motorcycle and bicycle to deliver the food.
But, there is a limited distance for each way of the meal delivery.
Pricing Strategy
Delivery fee would be calculate by the distance from the restaurant to the Order location.
For example:
Within 4 miles: $4 with tips for each order
4~7 miles: $6.5 with tips for each order
Over 7 miles: $8 tips for each order
REQUIRED LICENCES
Being the “Courier” doesn't need their staffing documents to prove whether they can work. But they need the license if they use car and motorcycle to deliver the meal.
No Coerciveness Requirement
Our Marketing Strategy
In order for our business to make an impact on the Californian for market, we need to have better strategies when we approach the market. To achieve this we need to introduce new food products for instance to the market. We can also expand the territories that the existing food companies have been reaching. For instance we can target schools and offices within the city. We can also go into a long term agreement with frequent business partners in order to make profits. We can also reduce the prices of our good and services in relation to those of other companies.
