marketing

Case Analysis: Instructions (Due Date – 16th December 2020)

Subway: Problems with Place, Product, and Price

Written by: Fabrizio Di Muro

Product Number: 9B20A087

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Thoroughly read the case and prepare a case analysis report. Please ensure that while analyzing

the case, the following questions are incorporated as a part of the case analysis report:

1. Classify the issues that Subway is facing using 4Ps.

2. How can Subway address its product related issues?

3. How can Subway address its distribution related issues?

4. How can Subway alter the negative price perception?

You may like to organize your report as follows:

• Introduction (Brief summary of the case – not more than 150 words)

• Company Background (based on data in the case and from company website; not more than 150 words)

• Issue (based on discussion questions provided – Please name the sections appropriately)

• Evaluation of Issues

• Suggested Alternatives

• Conclusions

• Recommendations

Word Limit: 1500 to 1800 words; use external academic and relevant non-academic references

to support your answers.

You may like to explore the following resources for learning how to analyze a case and write a

Case Analysis:

http://www.swlearning.com/management/hitt/hitt_student/case_analysis.html

http://bingweb.binghamton.edu/~tchandy/Mgmt411/case_guide.html

https://college.cengage.com/business/resources/casestudies/students/overview.htm

http://wps.prenhall.com/bp_laudon_essmis_6/21/5555/1422312.cw/content/index.html

https://www.unb.ca/fredericton/studentservices/_resources/pdfs/wss/casestudyanalysis.pdf