3-page. Board Brief Part C – Overview of the Strategic Plan

Follow up feedback questions from professor

However, you did not address how you plan to obtain this relevant data needed as well as what sources you plan utilize to investigate and validate this opportunity within the industry and corresponding market. Also, you did not completely describe the analytical metrics that need to be collected to assess the utility of this opportunity. 

Thanks Syerra. You mentioned that your analytical investigation revealed that we should utilize social media for not only marketing our company but to "communicate to the community and learn what services they need and how the competition is handling their needs".  In preparation for your upcoming Board Pitch, please provide our stakeholders with a number of graphic illustrations that visually show this interrelationship between "consumers needs" and the services that our company currently offers verses the competition. 

Thanks Syerra. You mentioned that your implementation plan will require "some startup funds" as well as "other funds" to run your proposed expanded projects. Although you previously provided the stakeholders with what you anticipate to be these "startup funds", please further define and provide the Board with you estimates of what these "other funds" are projected to be during the first three years of operation.