Campaign Plan Proposal

Notes:

· Good summary.

· Make sure the focus is on communication. Much of what is written is about leadership examined from a management point of view. Also be clear about the role of digital technology; is it that the leaders work in high-tech or that they use technology to improve their communication?

· State the research objective. As written, it is about “that all organizations consider addressing the issues in a digital way”, which is, again, about management style by changing it to always include digital communications.

· See the highlighted comments.

Propose Topic - Effective leadership in today’s digital world

Introduction

Effective digital leadership is based on the power to inspire and engage people. Leadership is based on the clarity and optimism of the leaders. The leaders must focus on building on communication and encouraging autonomy among the members. Identifying their goals and ensuring the organization's success [sentence fragment] (Bresciani et al., 2021). The leaders [leaders of what, tech companies? Be clear.] need to develop collaborative measures to ensure that all [subordinate?] leaders are included in the running of the activities.

Background

The leaders who can use technology [develop technology? Be clear.] are referred to as digital leaders. Leadership is associated with artificial intelligence and the use of big data in the world (Bresciani et al., 2021). The root of digital leadership is the current technological advancements [agreement in number: singular “leadership” and plural “advancements”].

Problem

Technological advancement [number: advancements] aid communication within the organization. The technology allows the leader to track conversations and therefore provide better service. Tech [repetition, three times in three sentences] also makes it easier to gather customer loyalty and improve the customer experience (Bresciani et al., 2021). The contact between people is increased because it is made quicker and faster over long distances.

Campaign Objectives

The study's objectives are to ensure that leadership analysis is developed in all organizations. I am ensuring [not likely that every organization would adopt the findings, and you cannot take credit for someone else’s research] that all organizations consider addressing the issues in a digital way (Bresciani et al., 2021). The other objective includes identifying the possible benefits of using digital leadership skills in the organization's development. The digital environment requires digital leadership [repetitive, twice in consecutive sentences] to ensure critical competition among organizations [unclear. Why competition when digital leadership can lead success?].

Results

The study anticipates an improvement [How would the improvement be measured?] in the leadership skills enlisted by most organizations (Bresciani et al., 2021). Most organizations that have utilized digital leadership skills have [missing word: made] a vast impression on the clients, and it is important to consider their ideology [Be clear: which form – religious, political or something else?] as part of developing them.

References

Bresciani, S., Ferraris, A., Romano, M., & Santoro, G. (2021). Digital Leadership. In  Digital Transformation Management for Agile Organizations: A Compass to Sail the Digital World (pp. 97-115). Emerald Publishing Limited.