Professional identity and practice
Duaa Mohammed LO1 – Key Answer
ACTIVITY 1
Examine the key benefits of on-going professional development for different stakeholders within a specific organisation by answering the following:
Choose a hospitality organization( a hotel or a restaurant) then introduce it.
Lusin Hotel is one of the leading hospitality and entertainment firms in the Middle East. The
organizaiotn provides food, entertainment, lodging, and ammusement services to its clients. It
operates restaurants under different brand names depending on their geogrpahical locations and the
types of clients that it serves. Its hotels offer Arabian, Italian, and American cuisines since it serves a
diverse gorup of customers. Therefore, it is committed to provide dedicatd and single-minded
signature resturants.
Choose one of the following job (Cook, Lundary attendant, Event planner) then identify it by
showing the job required skills and the job scale.
Job Selected: Event Planner
Define what is the professional development
An events planner operates within the hospitality and entertainment industry. Employees who work
as event planners often provide public relaitons, communicaitons, and enetrtainment services. They
support their clients to design, plan, and deliver immersive expeeinces for their important audiences.
This helps to increase their levels of engagement and drive. Event planners are also not only creative
but also passionate problem-solvers.
Then provide the following:
Determine 3 benefits of importance of the undertaking on going professional and personal
development for the selected job for each of the following with details 1. Employer 2. Empolyee
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Duaa Mohammed
3. Government or customer or Societ
1. Employer
1.Improves creativity and innovation, which enhances competitive advantage.
2.It increases job retention rates and reduces the costs of hiring and recruiting new workers frequently.
…………………………………………………………………………………………………….
3.It boosts corporate efficiency thorugh employee satisfaction and motivation.
………………………………………………………………………………………………………
2. Employee
1. ……Professional development improves the skills required for employees to operate in a competitive
professional environment………………………………………………..
2. ……It unlocks their ability to pursue jobs with decent wages.
………………………………………………….
3. …It increases their capacity for career growth and progression through promotions.
…………………………………………………..
3. Government/ customer
1. …Customers get the expereince that they desire from professsionally-nurtured
employees……………………………………………………..
2. …It also increases the quality of services rendered to clients.
……………………………………………………..
3. ……Professional development helps a govenrment to ipromote economic development by narrowign the
skilsl gaps.……………………………………………………..
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Duaa Mohammed
Investigate professional employer expectations of skills and competencies within a specific
organisational context for your selected job by answering the following questions:
Find out 4 required soft skills (ethics , attitude( for the chosen job role.
1. Communicaiton skills………………………………………………………
2. Problem-solving skills and competencies.…………………………………
3. Leadersip skills……………………………………………………….
4. Team work…………………………………………………………
Find out 4 required hard skills (competencies) for the chosen job role. (technical skills)
1. ICT competencies………………………………………………….
2. Ability to manage budgets……………………………………………………..
3. Administrative skills and competencies………………………………………………………
4. Must know how to write and deliver public
speeches……………………………………………………...
Evaluate the imprtance of on-going professional development on the selected job by explaining the
following:
1. The positive aspects of on-going professional development.
2. The negative aspects of on-going professional development.
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Duaa Mohammed
Postive aspects Negative aspects
Increases job satisffaciton and
employee engagement
The costs of launching and supporting
professional development programs
are high.
Increases quality of services
provided to customers
Highly skilled workers are likely to be
porched by other firms that compete
with an organization.
Reduces employee turnover
intentions
Employees who are highly skilled and
competent may demand for more pay
than the firm can realistically offer.
Boosts corporate competitive
advantage since employees gain
skills needed to drive their
companies to success.
Professional development programs
may lower employee productivity,
especially when they spend a
significnat fraction of their time
training rather than working.
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Duaa Mohammed
Provide valid conclusion or reason judgement.
……Event managers eprform some of the most strategic and competitive tasks in the hospitality industry.
They interact with clients and persuade them to purchase the organization’s products and services. They also
plan and organize business and social events, thereby improving their companies’ overal image and
reputation. Since they perform strategic roles, they require regular skills building to remain reelevant in a
continually changing business environment. Therefore, they should be incorporated into profesional
development programs for the organization to improve its comeptitive advantage.
…………………………………………………………...
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Duaa Mohammed
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Assessor Feedback: (Please provide holistic guidance to the students on how they have met the learning outcomes and assessment criteria )
*Please note that constructive and useful feedback should allow students to understand:
a) Strengths of performance b) Limitations of performance c) Any improvements needed in future assessments
Feedback should be against the learning outcomes and assessment criteria to help students understand how these inform the process of judging the overall grade.
Feedback should give full guidance to the students on how they have met the learning outcomes and assessment criteria.
Grade: Assessor Signature: Date:
Resubmission Feedback:
Grade: Assessor Signature: Date:
Internal Verifier’s Comments:
Signature Date:
* Please note that grade decisions are provisional. They are only confirmed once internal and external moderation has taken place and grades decisions have been agreed at the assessment board.
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- LO1 – Key Answer