CUSTOMERS, MARKETS AND TECHNOLOGY MODS 1-8
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COURSE: CIS605: CUSTOMERS, MARKETS, AND TECHNOLOGY
MODULE: 5
SPAWN: 10-27-20 TO 12-21-20 (117W8)
DUE DATE: 11/30/20
INSTRUCTOR:
STUDENT:
RUBRIC GRADE: (You may have to zoom in to read the fine prints)
SUMMARY FEEDBACK: FAILED GRADE
Thank you for the submission. The above rubric represents the numerical grade you have received.
Please number the problems to match the assignment. This appears to be a general run-on paper. Specific solutions to each assignment problems are not very clear. The paper is all textual and on the terse side.
There are some great ideas presented in this paper. However, some sections are more covered than others. The overall projection is very broad and general. It could be stronger with more in-depth coverage in technology implications. Analyses of the pros and cons of available technological structure would be helpful in planning.
Some visualizations (i.e. charts, graphs, tables, diagrams, images, etc.) would be beneficial in some of the crucial demonstrations. Your answers are on the right track. However, they are very limited in the sense that most are just general discussions and inputs.
ADDITIONAL:
MODULE 5: OBTAINING TECHNOLOGY: PLANNING (CHAPTER 6)
The assignment for this week consists of four problem domains:
1. Use your favorite Internet search engine and find an example of a successful alliance that has led to a technological breakthrough and an alliance that was not successful. What attributes were described as contributing to the success of the alliance? What were the reasons given for the failure? How are these related to each other? What does this tell you about keys to success in planning an alliance?
2. Find a firm that has been very active in growing through acquisition of technology. Did the company have a clear plan for how it wanted to approach alliance formation? Has the company been successful in achieving its goals?
3. If an alliance is in the future of the organization you are working for, what are some of the issues each level of the organization should be concerned with? In other words, what are the issues that top management should address? Middle management? Supervisors? Non-management personnel? What are the potential advantages of an alliance for each of the levels?
4. Find an article or website that provides guidelines for the planning of acquisition of technology. What do you think of the advice given?
Strategy for success:
Independent research is crucial to the quality of work. You will need to find a successful alliance, a firm with an acquisition and an article or a website that echoes the course materials for this week. Once you have found these sources, then you can provide a narration. You are to take it one step further by providing your own analysis, as well as making sure all the questions are answered in detail. For problem #3 above, you are to extend all the concepts to the organization you are working for. If you currently do not work for an applicable organization or you do not wish to reveal such information, please feel free to substitute it with any target company (for example, some organization that you aspire to).
Please be as technically involved as possible. Be specific about the actual systems suggested, algorithms intended, management paradigms used, and so on. Please make sure that there are analyses of performance (i.e. metrics, ROI, KPI, etc.), which may including financial outcome. The submission should not be textual, general descriptions. CIS knowledge and implementation should be comprehensive and methodical. Visuals are always helpful.
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Your effort is greatly appreciated.
Best regards,
Dr. Shiaw
CUSTOMERS, MARKETS AND TECHNOLOGY
Week 5
HYS8
November 24, 2020
Business Alliances
One of the successful alliances that have led to a technological breakthrough is the alliance between Spotify and Uber. The technological breakthrough is in the provision of stereo control for Uber customers. The strategic alliance allows both companies to interact and attract customers from each other while promoting both companies' products (Kamau, 2016). The key to this successful alliance was the companies' ability to identify something customers need that is not provided by other companies and the ease of integrating their companies' corporate cultures.
One of the unsuccessful alliances that led to technological failures is the one between Time Warner and AOL. The two businesses had combined activities to benefit Time Warner from the online presence of AOL. On the other hand, AOL was supposed to enjoy the benefits of Time Warner's cable content and extensive network. The reasons given for the failure are the cultural differences between both companies. Time Warner's cooperate culture was conservative, while AOL's culture was aggressive (Propati, 2017). These two cases are related in that their initial inception enabled the businesses to access each other customers. This tells me that one of the keys to the successful planning of alliances is ensuring that cooperate cultures are similar and compatible.
One of the companies that has been successful in growing through the acquisition of technology is Google. The company has clear plans for how it seeks to achieve alliance formations for all its partnerships. The company has successfully achieved its goals through alliances with other companies such as Luxottica (Kamau, 2016).
If an alliance is in the future of the organization I am working for, some of the issues each level of the organization should be concerned with are the compatibility of corporate cultures. The issues that the top management should address are those concerning how different the corporate cultures are and the ease of merging them. Middle management can address corporate culture issues among employees; supervisors can address corporate culture issues among middle-level managers, while non-management personnel can address corporate culture relations with other management personnel. The potential advantages of an alliance of each of these levels are the effortless synergy of diverse businesses or corporations. Synergizing corporate culture on all business levels also minimizes the possibility of business failures in the long run (Propati, 2017).
Guidelines for Planning of Technology Acquisition
Eskelin provides guidance for businesses that prefer to purchase technology instead of developing it themselves. Therefore, project managers need to understand the three phases of acquiring technology: The Multi-Solution PLC, Phased PLC, and Basic PLC. The Basic PLc, being the first phase of acquiring technologies, ensures that all basic processes are completed before the next ones begin. The Phased PLC phase includes all the Basic PLC processes plus several more research and evaluation processes. This phase is used to eliminate prospective technology vendors to identify the most suitable vendor. The Multi-Solution PLC, as the final step, allows businesses and organizations to make the final decision on the best vendor and evaluate the process of its integration into company functions. The Multi-Solution PLC is most effective when multiple technologies can be chosen for their own merits (Eslekin, 2020). I think the advice is useful for organizations seeking to purchase rather than develop their innovations.
References
Eslekin. (2020). Managing technology acquisition project life cycles. https://www.pmi.org/learning/library/managing-technology-acquisition-project-life-cycles-4515.
Kamau, N. (2016). Successful Strategic Alliances: 5 Examples of Companies Doing It Right - Allbound. Partner Relationship Management Software (PRM). https://www.allbound.com/resource-center/successful-strategic-alliances-5-examples-of-companies-doing-it-right/.
Propati, K. (2017). Strategic Alliance Examples That Failed And Why - Allbound. Partner Relationship Management Software (PRM). https://www.allbound.com/resource-center/strategic-alliance-examples-that-failed-and-why/
