CUSTOMERS, MARKETS AND TECHNOLOGY MODS 1-8

Thank you for the submission. The above rubric represents the numerical grade you have received.

Please number the problems to match the assignment. This appears to be a general run-on paper. Specific solutions to each assignment problems are not very clear. The paper is all textual and on the terse side.

Significant topics in Innovation in the planning phase are reasonably specified. Some sections are shorter than others. The logic could be developed in deeper details. Overall, this is a reasonable effort.

However, most of the coverage is surface overviews. It is a major challenge to bring innovation into reality. Please go deeper in actual marketing strategy and technological implementations. Design models, planning paradigms and other more technical coverages would be even better.

Applicable visualizations (i.e. charts, graphs, tables, diagrams, images, etc.) would be helpful to demonstrate key ideas. Your answers are in the right direction. But unfortunately, some are way too short to be significant. The problems require you to go in-depth and show your work with detailed analysis.

ADDITIONAL:

MODULE 2: INNOVATION: PLANNING (CHAPTER 3)

The problems for this week are:

1. Use your favorite Internet search engine and find an example of a successful innovation and one that was not so successful. (Finding failures is difficult.) What were the reasons given for success? For failure? Which of these reasons relate to poor planning? What does this tell you about the keys to success in innovation?

2. Do you believe creativity can be learned? Find an article or website that is devoted to capturing creativity in the work environment. What does the author say about individual creativity and group creativity?

3. Find an article or website that provides guidelines for developing an innovative organization. What do you think of the advice given?

4. In developing an organizational climate that supports innovation, management often overlooks critical issues. This is true especially when setting up and nurturing communication networks. Many good ideas are lost because the right person is not available at the right place at the right time to bring the innovation to fruition. What do you believe to be critical issues in planning for the integration and sharing of information in an innovative firm? How do these issues differ for product and process innovations?

Strategy for success:

This week’s assignment requires you to write an essay based on your research in innovation. You will need to find:

1. An example of a successful innovation

2. An example of an innovation that was not so successful

3. An article or website on developing innovative organization

Please focus in values presented in the textbook, such as planning, creativity and keys for success and failure. Please go beyond the Internet and textbook by offering your own insights in innovation planning. Please be as technically involved as possible. Be specific about the actual systems suggested, algorithms intended, management paradigms used, and so on. Please make sure that there are analyses of performance (i.e. metrics, ROI, KPI, etc.), which may including financial outcome. The submission should not be textual, general descriptions. CIS knowledge and implementation should be comprehensive and methodical. Visuals are always helpful.

SUBMISSION FORMAT REMINDER: (Please ignore if your naming convention already conforms)

Please name your file in this format:

FIRSTINITIAL.LASTNAME-COURSENUMBER-MODULENUMBER

Example: J.Smith-540-1.docx

Better example: J.Smith-CIS675-1.docx

This will ensure accuracy during download.

The preferred file format is Microsoft Word *.docx

The preferred presentation format is PowerPoint *.pptx

The preferred video format is *.mp4

If multiple submissions are made to the same assignment, only the last and newest submission will be graded at the time of download.

Your effort is greatly appreciated.

Best regards,

Dr. Shiaw

CUSTOMERS, MARKETS AND TECHNOLOGY

Week 2

HYS8

November 3, 2020

Unsuccessful Innovation

The Shyp innovation failed after being in operation from 2013 to 2018. The concept of the innovation was simple because it involved the taking of pictures by clients of items they needed to be shipped and then using the Shyp app to have the items dropped off, packaged, or picked up at a post office or delivery service that they desired for a flat fee rate of $5. However, the innovation failed due to poor planning of company costs. Eventually, a flat rate of $5 was not sufficient to cover company costs due to variations in customer objects' sizes (Bundl, 2020). This tells me that the financial planning of services' costs is vital to success in innovation.

Successful Innovation

Successful innovation is the Netflix streaming service. This service is a re-invention of DVDs and movie rentals. The reasons given for its success are its aggressive marketing strategies and willingness to adapt to the changes in the home entertainment industry (Cail.com., 2020).

Learning Creativity

I believe creativity can be learned through interactions with different individuals in our environments. The author says that individual creativity flourishes when an individual is alone. However, the author is also keen to emphasize that workplace theory emphasizes group creativity over individual creativity. According to workplace theory, creativity is about brainstorming, bouncing ideas, and being in teams. Various authors have different views concerning creativity (Coursey et al., 2018). While some argue that being alone is essential to boost an individual's creative process, others argue that the more people are, the higher their creativity levels.

Innovative Organizations

According to the author, validation, external feedback, speed, agility, passion, and systematic innovation cultures are among the tenets of developing innovative organizations. For instance, in software development, continuous delivery and continuous integration techniques are essential in managing product updates weekly, quarterly, or monthly (Batra, 2017). The innovative process of organizations requires creating processes that allow consistent inventions on a weekly, quarterly, or monthly basis and external feedback processes that ensure that these inventions are efficient, useful, and applicable on a large scale.

I think the advice given is essential for many organizations to consider. Innovative organizations need to be prepared to handle the challenges associated with innovation, such as the capital associated with sustaining large teams' innovative activities.

Issues in Innovative Firms

Solving centralization of innovation to a single functional group is critical in planning for the Integration and sharing of information in an innovative firm. Most firms delegate innovative responsibilities to single departments such as product and R&D.; however, the delegation of innovation to a single group hinders the ease of innovation processes because it limits creativity for the generation of ideas. Inadequate collaborations are also another issue affecting collaborations. Even though internal collaborations are essential, external collaborations with competitors, customers, and industry partners are essential for driving innovation (Playford, 2020). These issues differ in that inadequate collaborations are common in product innovations, while centralizing innovation is expected in process innovations.

References

asset.com. https://www.innovation-asset.com/blog/9-challenges-hindering-innovation-in-your-organization.

organizational change. Wiley.

Innovation & Development. New Product Innovation & Development. https://www.pdsxchange.com/guidelines-creating-innovative-organization/.

Coursey, L. E., Paulus, P. B., Williams, B. C., & Kenworthy, J. B. (2018). The role of individual

differences in the group and team creativity. In Individual Creativity in the Workplace (pp. 311-338). Academic Press.

https://bundl.com/corporate-venturing/13-failed-innovations-corporate-startups/.