For Essays Guru - Assignment 3 – Part C: Your Marketing Plan

FEEDBACK FROM WEEK 6

Week 6 Assignment 2

Hi, THIS IS YOUR FEEDBACK, USE IT TO COMPLETE WEEK 9 ASSIGNMENT 3

You earned a grade of F on your assignment (59%). This plan has a good foundation, but there are several areas needing more detail and explanation. Please review my feedback.

Dr. Hailey

Did not address feedback.

Brand Strategy - completely missing all elements.

Brand name – why? What does it mean? Brand logo – what is it, why does it work?; Brand slogan, should be short, emotional, and memorable - "Just Do It" or "A diamond is forever"; Brand extension – what is a natural fit to grow your brand and company?

Target Market

Your target markets are too broad. Considerations should be: age, lifestyle values, attitudes, wants and needs, gender, number of kids, education income, stage in the household lifecycle, geographic location (urban vs. rural, etc.), or risk orientation, etc.

This section is worth 48 points, more thorough rationale for your targets along a good section for scholarly references to substantiate your position.

Positioning Statement and Perceptual Map

Missing the positioning statement. No map was provided (what was provided was not a perceptual map - see textbook). Did not submit a statement that depicts your position. No competitor analysis.

Consumer Behavior

Missing tying in consumer behavior with brand name, slogan, brand extension, and positioning statement.

Incomplete reference list. Missing important information to exhibit quality.

References and citations formatting:  https://owl.english.purdue.edu/owl/resource/560/03/

Please use the templates EXACTLY as provided in assignments and announcements. Don’t change bolding or add spaces, etc. The templates are APA formatted, has all the elements needed that matches the rubric, and has tips so you gain the most points.

I appreciate you taking the time to review my feedback. Remember, if you have any questions or concerns, please email me at  [email protected] .