Social Media Plan

F

C

B

A

1

2

3

4

No Pass

Competence

Proficiency

Mastery

Comments

Failed to provide a clear introduction to your brand or company along with stating your social media and general goals.

Your introduction and / or goals need improvement. Please see your instructor's specific feedback.

Provided a clear introduction to your brand or company along with stating your social media and general goals.

Outstanding job of providing a clear introduction to your brand or company along with stating your social media and general goals.

You could provide clearer language around your social media goals.

Failed to provide a solid analysis of market comparables along with the societal norms of each.

Touched on market comparables, but need to be more specific or thorough. Please see your instructor's specific feedback.

Provided a solid analysis of market comparables along with the societal norms of each.

Provided a solid analysis of market comparables along with the societal norms of each. Went into great detail in your analysis.

Market comparables means companies that are your type of business and would be your competition. What other companies in your area are interior design competition? Dr. K. talked about this in her lectures.

You included a motor company, Redbull, and Girl Scout cookies???

Failed to analyze the necessity of advertising and include the type of advertising you would do to reach your target audience.

Discussed advertising and how it affects your brand or company, but you need to make some adjustments. Please see your instructor's specific feedback.

Analyzed the necessity of advertising and included the type of advertising you would do to reach your target audience.

Analyzed the necessity of advertising and included the type of advertising you would do to reach your target audience. Your planning and analysis look extremely professional.

Great, thorough job with this!!

Failed to provide a thorough description of how you would make and keep important contacts through social media.

Described how you can use social media to make and keep contacts, but this section needs work. Please see your instructor’s specific feedback.

Provided a thorough description of how you would make and keep important contacts through social media.

Provided a thorough and specific description of how you would make and keep important contacts through social media. Your plan could easily be implemented immediately.

Failed to include a solid analysis of the theories you would use and a conclusion that tied your project together.

Described the theories you would use and provided a conclusion, but this section is not complete yet. Please see your instructor’s specific feedback.

Included a solid analysis of the theories you would use and a conclusion that tied your project together.

Included a solid analysis of the theories you would use through critical thought and a conclusion that tied your project together.

There was no mention of the theories learned in the class and how you would tie that to building your business in social media.

Agenda-setting

Social learning

Uses and gratification

Cultivation

Schema/script

Failed to format your paper, lists, and explanations appropriately

Paper, lists, and explanations need work in organization and clarity.

Paper, lists, and explanations were formatted correctly, but there were some errors.

Paper, lists, and explanations were formatted correctly.

When you get into the double digit page numbers in the headers and they move to the wrong spot, all you need to do is put your cursor after the ‘N’ in PLAN in the header and press the delete key on the keyboard twice. It will move the page number where it needs to be.

In your in-text citations with only 2 authors you do not need a comma after the 1st author’s last name. For a correct example (Smith & Jones, 2018)

Failed to provide any sources to support research.

Provided a reference page, but it wasn’t APA formatted and did not provide 2 sources to support research that were credible.

Provided an APA formatted reference page with 2 sources, but they were not credible.

Provided an APA formatted reference page with at least 2 credible sources to support research.

Use the APA Guide for help with your reference page entries:

http://guides.rasmussen.edu/apa/formatting

I don’t see the use of any hanging indents or proper entry title capitalization. Only the 1st letter of the first word of a title should be capitalized unless a word is a proper noun or follows such punctuation as question marks, periods, or colons.

All the journal names should be italicized in the reference entries.

Every journal needs a doi or URL. The URLs have Retrieved from before the link.

Failed to demonstrate effective usage of English grammar and mechanics. More than 10 errors in English grammar and mechanics observed.

Somewhat demonstrated effective usage of English grammar and mechanics. 6-10 errors in English grammar and mechanics observed.

Mostly demonstrated effective usage of English grammar and mechanics. 3-5 errors in English grammar and mechanics observed.

Demonstrated effective usage of English grammar and mechanics, 0-2 errors in English Grammar and mechanics observed.