marketing analytics

22/9/20, 4:33 pmFeedback for Assignment 1 - MIS784 - Marketing Analytics - CloudDeakin

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MIS784 … NP NOMITHA PACHA

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Dear NOMITHA, Thanks for submi!ng the assignment 1. You may find the feedback of the assignment as below and I hope you find it useful for the next assignment. 1. Analy"cal results No calcula"on was presented. 2. Selec"on of analy"cal techniques and evalua"on of the methodology for improving marke"ng decision-making In this sec"on you could explain what market share is and why it is useful for analysis. Don’t forget that methodology should not be wri#en as “what will be done” but rather what methodology is used. You could also clarify that what market share decomposi"on is and what the components are. 3. Interpreta"on of analysis output from a marke"ng perspec"ve This sec"on is about interpre"ng the results and not just simply repor"ng the numbers. Interpreta"on means explaining what each number means and how results compare between companies. You supposed to recognize that JB Hi-Fi is not performing well in both SOW and penetra"on rate. You could also men"on that JB has low percep"on of assortment as well as low brand recall based on the data analyses. You could also men"on that JB has low brand recall based on the data analyses which shows low awareness about JB in the market. 4. Develop management recommenda"ons In this part, you could iden"fy that the problem are with SOW and

22/9/20, 4:33 pmFeedback for Assignment 1 - MIS784 - Marketing Analytics - CloudDeakin

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Rubric Name: T2 2020 MIS784 - Assignment 1

penetra"on rate, you could men"on that evalua"on of assortment is very low also the brand recall for JB is low; you could clearly provide link with SOW and low assortment as well as the link between brand recall (awareness) and penetra"on; you could recommend increase assortment to increase SOW and adver"sing to increase awareness which ul"mately increases the penetra"on rate. 5. Quality of wri"ng, Report forma!ng & Table & Figures to support conclusions That could be be#er to use some meaningful tables and figures and proper figures to visualize data. For instance market share is be#er to present as a pie chart. You didnt follow the report structure. Good luck with the next assignment, MIS784 team

Criteria Unsa"sfactory Sa"sfactory Good

Analysis:

Analy"cal results

(Marks: 3) GLO1

and GLO 3

Consistently,

independently and

skilfully uses

appropriate data

analysis techniques,

demonstra"ng some

exper"se and

specialised skills.

1.5-1.7

Consistently,

independently and

skilfully uses

appropriate data

analysis techniques,

demonstra"ng good

exper"se and

specialised skills

1.8-2

Proposes an

acceptable crea"ve

solu"ons to exis"ng

and/or new

situa"ons in

professional

prac"ce and/or

further learning that

indicates

sa"sfactory

comprehension of a

complex problem

Proposes a good

crea"ve solu"on to

exis"ng and/or new

situa"ons in

professional

prac"ce and/or

further learning that

indicates

comprehension of a

complex problem

and reflects expert

judgement of the

No analysis is

presented or

Irrelevant/inappropriate

techniques have been

used to analyse the

data with many errors

in the analysis

0-1.4

Proposes no or

inadequate solu"ons to

exis"ng and/or new

situa"ons in

professional prac"ce

and/or further learning

that indicate

comprehension of a

complex problem.

Solu"ons do not

consistently reflect any

intellectual

22/9/20, 4:33 pmFeedback for Assignment 1 - MIS784 - Marketing Analytics - CloudDeakin

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Report: Selec"on

of analy"cal

techniques and

evalua"on of the

methodology for

improving

marke"ng

decision-making

(Marks: 4) GLO1

and GLO5Report:

Interpreta"on of

analysis output

from a marke"ng

perspec"ve

(Marks: 5) GLO1

and GLO5

Report: Develop

management

recommenda"ons

(Marks: 5) GLO5

and reflects

proficient

judgement of the

pros and cons of the

proposed solu"on.

2-2.3

pros and cons of the

proposed solu"on.

The proposed

solu"on reflect a

high level of

intellectual

independence and

autonomy.

2.4-2.7

Provides an

acceptable

interpreta"on of the

analysis output and

sa"sfactory

interpreta"ons from

a marke"ng stand

point.

2.5-2.9

Provides a good

interpreta"on of the

analysis output and

reasonable

interpreta"ons from

a marke"ng stand

point.

3-3.4

Provides

sa"sfactory

guidance as to how

solu"ons might be

skilfully and

crea"vely

implemented in a

manner that

sa"sfactorily

addresses mul"ple

contextual factors

of the problem.

2.5-2.9

Provides expert

guidance as to how

solu"ons might be

skilfully and

crea"vely

implemented in a

manner that

adequately

addresses mul"ple

contextual factors

of the problem.

3-3.4

Moderately uses

appropriate,

relevant, and

compelling content

to illustrate mastery

of the subject or

topic and presents a

clear, coherent,

independent and

professional

exposi"on of

complex knowledge

Mostly uses

appropriate,

relevant, and

compelling content

to illustrate mastery

of the subject or

topic and presents a

clear, coherent,

independent and

professional

exposi"on of

complex knowledge

independence,

adaptability and

integrity.

0-1.9

Provides no or a limited

interpreta"on of the

analysis output and no

logical interpreta"ons

from a marke"ng stand

point.

0-2.4

Provides no or limited

guidance as to how

solu"ons might be

skilfully and crea"vely

implemented in a

manner that addresses

mul"ple contextual

factors of the problem.

0-2.4

Always or mostly uses

inappropriate and/or

irrelevant content to

develop and explore

basic ideas and

presents an

unacceptable

exposi"on of complex

knowledge and ideas.

0-1.4

22/9/20, 4:33 pmFeedback for Assignment 1 - MIS784 - Marketing Analytics - CloudDeakin

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Overall Score

Score

4.8 / 20 - 24 %

Feedback Date

07 September, 2020 7:44 PM

Assignment

Assignment 1

Report: Quality of

wri"ng, Report

forma!ng &

Table & Figures

and ideas.

1.5-1.7

and ideas.

1.8-2

Fail (N) Pass (P) Credit (C) Dis"nc"on (D)

Submission ID Submission(s) Date Submi#ed

7515947 MIS784_A1_220164727.docx (23.91 KB) 24 August, 2020 5:01 PM

MIS784_A1_220164727.xlsx (9.85 KB)

Done