Effectiveness of Messages

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October 10, 2021 Brent, Thank you for your resubmission. Your audience section has been moved back to the correct location. Now you must follow the feedback from the remaining areas also. Please carefully review the October 10, 2021 feedback, then work on the remaining sections. Please try your best! Good luck on the next draft, and if you have questions, reach out via the private discussion channel.  ~Joelle~

Rubric Name: COM-30096 Project Rubric

Print Rubric

This table lists criteria and criteria group names in the first column. The first row lists level names and includes scores if the rubric uses a numeric scoring method. You can give feedback on each criterion by tabbing to the add feedback buttons in the table.Criteria

Mastered

Not Yet

Criterion Score

Describes each target audience using the appropriate metrics

1 point

0 points

Score of Describes each target audience using the appropriate metrics,/ 1Criterion score has been overridden

Criterion Feedback

October 6, 2021

The audience information's been deleted now. Please add it back tot he document in the audience section of the project. Audience demographics should not be in the chart as there isn't a space for it. Do not edit the chart in any way, please, Brent. 

August 18, 2021 - Mastered 

August 13, 2021

You do great identifying the audience demographics. According to the Communication Plan, what are some of the concerns the audiences have? Include these details in your audience metrics responses.

Assesses the effectiveness of the content of each message for each target audience

1 point

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Score of Assesses the effectiveness of the content of each message for each target audience,/ 1Criterion score has been overridden

Criterion Feedback

October 10, 2021

The responses in the chart are not answering the questions. The current responses must be revised, then you must answer the following and provide support for your responses:

· Does the content of the messages inform each target audience of the company’s proposed solution?

· Does the content of the messages align with each target audiences’ values, interests, and lifestyle?

Answer these two questions in the message content section by identifying if the messages are effective in informing the audiences about the company's solutions and why (you also need examples). You also must explain how the messages align or do not align with the audiences' values, interests, and/or lifestyles.

October 1, 2021

The responses are not related to the questions here. The two questions you must address are:

· Does the content of the messages inform each target audience of the company’s proposed solution?

· Does the content of the messages align with each target audiences’ values, interests, and lifestyle?

In the chart for each message content section, respond to both questions. Provide support and examples to back your claims in regards to whether the messages are effective in reaching each target audience and aligning with each audiences' values, interests, and lifestyles. 

09/18/2021:

You have some relevant comments about message content in your responses. Make sure that you are clearly providing specific answers to both questions A and B related to message content for both messages and for each audience and explaining your answers. You should be responding to these questions: A) Does the content of the messages inform each target audience of the company’s proposed solution? B) Does the content of the messages align with each target audience’s values, interests, and lifestyle? Place all your responses to these two questions in the first row of text boxes in the Evaluation Chart, and provide supporting details for your answers.

Use these resources to help support your ideas:

Measures of Effectiveness Unit: (1) Are We There Yet,(2) Steps 5,6, and 7,(3) Six Most Effective Social Media Metrics to Understand Your Campaign's Success, (4)How to Find the Best Medium for your Message, and (5) Communication Campaign Effectiveness and Effects, Evaluating Messages Unit: (1) Business Presentations Chapter. 2.3.

September 16, 2021

Responses and analysis for message content questions A and B *must* be placed in the provided evaluation table. Both questions must be answered for each audience (employees, customers) for each message (magazine, social media) within the message content section of the chart. This is addressed in the two resources provided in the directions within the resources titled Executive Summary Template Tips for Success and Executive Summary Template Visual Aid.

Messages at the top of the page should be *brief* with all responses (except audience metrics) within the chart. Answer these two questions in the evaluation chart tailored to each audience: - Does the content of the messages inform each target audience of the company’s proposed solution? - Does the content of the messages align with each target audiences’ values, interests, and lifestyle? Refer to the August 13, 2021 feedback for a further breakdown of the questions if needed.

August 18, 2021 Responses to the message content questions must be placed within the evaluation table and not at the top of the page. Respond to the A & B questions within the message content section of the chart for each message (magazine, social media) and each audience (employees, customers). These requirements are addressed in the project directions' resources titled Executive Summary Template Tips for Success and Executive Summary Template Visual Aid. ___ August 13, 2021 Some of the right ideas are in place here. In the next draft, responses to message content questions A & B need to be within the provided evaluation table. You need to answer the questions for each audience (employees, customers) and each media type (social media, magazine). Refer to the resources in the project directions titled "Executive Summary Template Tips for Success" and "Executive Summary Template Visual Aid" to go over how and where to respond to the questions. In each message content section box, address each of the message content questions. Tailor the responses to each audience and their needs. Here is a breakdown:

· Does the content of the messages inform each target audience of the company’s proposed solution?

·  Does the magazine inform the employees of any solutions? Why or why not? In what ways?

· Does the magazine inform the customers of any solutions? Why or why not? In what ways?

· Does the social media post inform the customers of any solutions? Why or why not? In what ways? 

· Does the social media post inform the employees of any solutions? Why or why not? In what ways?

· Does the content of the messages align with each target audiences’ values, interests, and lifestyle? 

· Does the magazine align with the employees' values, interests, and/or lifestyles? Why or why not? In what ways?

· Does the magazine align with the customers' values, interests, and/or lifestyles? Why or why not? In what ways? 

· Does the social media post align with the employees' values, interests, and/or lifestyles? Why or why not? In what ways? 

· Does the social media post align with the customers' values, interests, and/or lifestyles? Why or why not? In what ways?

· What information should be shared in a message to make it effective for multiple audiences?

· What types of information should be included in a message that will address different audiences’ values, lifestyles, and interests?

RESOURCES: Communication Plan The resource titled Communication Campaign Effectiveness and Effects also goes over how different messages across different mediums may reach audiences.

Assesses the effectiveness of the delivery method for each message for each target audience

1 point

0 points

Score of Assesses the effectiveness of the delivery method for each message for each target audience,/ 1Criterion score has been overridden

Criterion Feedback

October 10, 2021

Responses are still not aligning with the questions. For the first question, you must explain if the delivery methods are timely. For the second question, you must address if the delivery methods are appropriate or inappropriate for each audience and why. Go over the questions provided in the October 1, 2021 feedback. They provide more insight regarding the audiences, delivery method information, and considerations from the Communication Plan. 

October 1, 2021 

The responses are not aligning with the questions here as they're borderline covering message content. The two questions you must address are:

· Does the message reach the target audiences within the intended time frame?

· Why are the delivery methods appropriate or inappropriate for each target audience?

In the chart for each delivery method section, respond to both questions.  For example, for Time Magazine, is a month timely when audiences want answers immediately? Is it appropriate when Time is a national magazine when the Pacific Northwest is the only audience impacted? Ensure responses align with the section and questions. Provide support and examples to back your claims in regards to whether the messages are effective in timeliness and being appropriate for each audience.

September 16, 2021

Responses and analysis for delivery method questions A and B *must* be placed in the provided evaluation table. Both questions must be answered for each audience (employees, customers) for each delivery (magazine, social media) within the delivery method section of the chart. This is addressed in the two resources provided in the directions within the resources titled Executive Summary Template Tips for Success and Executive Summary Template Visual Aid. Messages at the top of the page should be *brief* with all responses (except audience metrics) within the chart.

Answer these two questions in the evaluation chart tailored to each audience:

· Does the message reach the target audiences within the intended time frame?

· Why are the delivery methods appropriate or inappropriate for each target audience?

Refer to the August 13, 2021 feedback for a further breakdown of the questions if needed.

 August 18, 2021

Responses to the delivery method questions must be placed within the evaluation table and not at the top of the page. Respond to the A & B questions within the delivery method section of the chart for each message (magazine, social media) and each audience (employees, customers). These requirements are addressed in the project directions' resources titled Executive Summary Template Tips for Success and Executive Summary Template Visual Aid.

 August 13, 2021

In the next draft, responses to the delivery method questions A & B need to be within the provided evaluation table. You need to answer the questions for each audience (employees, customers) and each delivery type (social media, magazine). In each delivery method section box, address each of the delivery method questions. Here is a breakdown:

· Does the message reach the target audiences within the intended time frame?

· After reviewing the Communication Plan, how long would the magazine take to be published?

· Is the magazine timely for the employees considering their needs and concerns? Why or why not?

· Is the magazine timely for the customers considering their needs and concerns? Why or why not?

· Is the social media post timely for the employees considering their needs and concerns? Why or why not?

· Is the social media post timely for the customers considering their needs and concerns? Why or why not?

· Why are the delivery methods appropriate or inappropriate for each target audience?

· Evaluate each audience's (employees, customers) needs and concerns outlined in the Communication Plan: Are the delivery methods (social media and magazine) appropriate based on their needs and demographics? Why or why not?

RESOURCE: Communication Plan

Considers each target audience and the project goal to determine an appropriate measure of effectiveness in addition to message content and delivery method

1 point

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Score of Considers each target audience and the project goal to determine an appropriate measure of effectiveness in addition to message content and delivery method,/ 1Criterion score has been overridden

Criterion Feedback

October 10, 2021

For the additional measures of effectiveness, "timing" wouldn't work because this is addressed in the delivery method questions. For length, how would this measure audience response? You need to explain clearly how it would be effective or not if this is a method you wish to explain. Please refer to the September 18 feedback and the August 16 feedback for resources, questions, and information to assist you here. 

October 1, 2021

It's not clear what you're measuring exactly. What is your specific metric? Please identify it along with describing how that metric is effective or ineffective and why. 

09/18/2021:

You have some valid ideas for further assessing both messages. What's needed is to, first, be clearer about what your additional measure of effectiveness is that you are using for both messages as well as describing two different ways you can measure the effectiveness of the new assessment. You could, for example, use methods such as surveys or social media likes and shares to assess how effectively the messages reach their target audience, "create trust", "appeal to audience", "appeal to emotions", etc. Provide a clearer explanation of what else you are measuring besides message content and delivery method, then describe the ways you will go about testing that measure.

Please refer to these resources:

Measures of Effectiveness Unit:

(1) Ten Metrics Worth Watching When Judging the Effectiveness of Your Next Marketing Campaign

(2) Marketing Metrics

(3) Are We There Yet?

(4) Six Most Effective Social Media Metrics to Understand Your Campaign's Success.

For the magazine, review the following: 

Knapp, S. (2018, Jan. 18). 6 Ways to measure the success of your print campaigns. Retrieved from https://marketing.sfgate.com/blog/6-ways-to-measure-the-success-of-your-print-campaigns

O’Malley, T. (2020, Dec. 5). Measuring print advertisement success. Retrieved from acscreative.com/measuring-print-advertising/

September 16, 2021

It is not clear what your third measure of effectiveness is. At the top of the page, clearly identify what your third measure is. Then, in the evaluation table, explain how these measures would be effective or ineffective in measuring the messages' reach. Refer to the August 13, 2021 for resources and additional information to assist you here.

August 18, 2021

Please continue to work on developing this section so you have a method that will assess both messages for effectiveness in reaching the audiences. Right now, the responses and methods are vague. Refer to the feedback and resources provided in the August 13, 2021 feedback to assist you with this step.

August 13, 2021

You currently have four measures identified. You need one that can be assessed for both message types for each audience. Select one of the measures you feel can be used as an evaluation technique for social media and the magazine for both audiences, address how you will use it, and why it's effective or ineffective. Responses need to be placed in the Evaluation Table. For example, some companies track social media likes, comments, and shares to determine if messages reached audiences well.

RESOURCES:

 Are We There Yet? (Sections: “Determine What You Will Evaluate,” “Define Your Goals,” “Establish Your Baseline,” “Pose Your Evaluation Questions,” “Select Your Evaluation Techniques”) o The Six Most Effective Social Media Metrics to Understand Your Campaign’s Success (relevant for social media metrics) o 10 Metrics Worth Watching When Judging The Effectiveness Of Your Next Marketing Campaign (While it addresses marketing, it has information regarding tracking sales, social media engagement, and behavioral changes) o Marketing Metrics (Addresses online metrics and how likes, shares, impressions, and additional interactions reflect effectiveness) Supplemental Materials • Knapp, S. (2018, Jan. 18). 6 Ways to measure the success of your print campaigns. Retrieved from https://marketing.sfgate.com/blog/6-ways-to-measure-the-success-of-your-print-campaigns • O’Malley, T. (2020, Dec. 5). Measuring print advertisement success. Retrieved from acscreative.com/measuring-print-advertising/

Assesses each message for each target audience using the measure of effectiveness identified

1 point

0 points

Score of Assesses each message for each target audience using the measure of effectiveness identified,/ 1Criterion score has been overridden

Criterion Feedback

October 10, 2021

As you respond to the questions, you need to identify if each component is effective or ineffective and why in addition to answering the questions for delivery method, message content, and your third measure of effectiveness. 

October 1, 2021

Effectiveness/ineffectiveness have been identified for this draft. I will leave this as "not yet" as you revise the above sections for clarity and to ensure the responses align with the questions. 

9/18/2021:

You've done this for delivery method. Also state clearly whether message content and third measure is 'Effective' or 'Ineffective' (using that wording) for each audience and why, using the target audience metrics. Place these comments within the text boxes provided in the chart.

September 16, 2021

As you respond to the questions within the evaluation table, clearly identify each component as effective or ineffective and why.

August 18, 2021

The August 13, 2021 feedback still applies.

August 13, 2021

Good job identifying each component as effective or ineffective. Please keep this information in the evaluation table along with the responses to the questions.

Explains reasoning for analysis of each message using three measures of effectiveness and discusses target-audience metrics that led to determining which aspects of each message are effective or ineffective

1 point

0 points

Score of Explains reasoning for analysis of each message using three measures of effectiveness and discusses target-audience metrics that led to determining which aspects of each message are effective or ineffective,/ 1Criterion score has been overridden

Criterion Feedback

October 10, 2021

Responses lack clear, relevant, supporting details that address the questions. Refer to the October 1, 2021 feedback for more details. 

October 1, 2021

You must provide clear, relevant support for your responses. 

· Respond to the initial questions

· Provide reasoning for how you arrived at your conclusion

· Provide an example or two that shows why the messages/deliveries are effective or not relating to the initial question

· Explain how that example shows effectiveness/ineffectiveness

Develop responses more and recall information from the Communication Plan to assist you here. 

09/18/2021:

You're on the right track here, but I will evaluate this further as you completed requested revisions. After identifying if each measure is ineffective or effective you should provide reasoning to support your assessment, and that reasoning should focus on one of the target audience metrics that are either fulfilled or not fulfilled to support your assessment. For each measure (content/delivery method/your third measure of effectiveness) of each message, explain fully why it was effective or not based on the target audience metrics. Again, place your comments in the appropriate text boxes of the Evaluation Chart.

Refer to these resources: Measures of Effectiveness Unit: (1) Are We there Yet? Evaluating Messages Unit: (1) Measuring Comm. Effectiveness Across Diverse Backgrounds Admissions and (2) Print vs. Digital Advertising.

September 16, 2021

The August 13, 2021 feedback still applies. Please refer to it to assist you in developing your responses for each question.

August 18, 2021

The August 13, 2021 feedback still applies.

August 13, 2021

As you move content to the evaluation table, please keep in mind that you still need to include examples and evidence. The boxes will expand as you type. Please continue to develop the responses to ensure they have adequate information. Try the following formula to assist you here: - Respond to the initial questions - Provide reasoning for how you arrived at your conclusion - Provide an example or two that shows why the messages/deliveries are effective or not relating to the initial question - Explain how that example shows effectiveness/ineffectiveness

Clearly conveys meaning with correct grammar, sentence structure, and spelling; shows understanding of audience and purpose

1 point

0 points

Score of Clearly conveys meaning with correct grammar, sentence structure, and spelling; shows understanding of audience and purpose,/ 1Criterion score has been overridden

Criterion Feedback

October 10, 2021

For clarity purposes, please continue to use complete sentences for each section. 

October 1, 2021

Use complete sentences in the next draft to enhance response clarity. Fragments and incomplete lists are not as clear as a complete sentence/complete thought. Since the boxes do expand as you type, you should complete thoughts and content and support your reasoning. 

09/18/2021:

Make sure you are writing in complete sentences in each response in the chart/template. Please refer to resources available using the link to the Writing Center website listed under the "Support" tab. There are also free online tools that will help with improving grammar, such as: https://www.grammarly.com/.

September 16, 2021

Each response must be written using complete sentences for clarity purposes. Please continue to work on using complete sentences in the next draft.

August 13, 2021

You're doing well here. Please continue to write information using complete sentences.

Lists sources where needed using citation methods with no major errors

1 point

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Score of Lists sources where needed using citation methods with no major errors,/ 1Criterion score has been overridden

Criterion Feedback

October 10, 2021

Please ensure each reference has at least one in-text citation. 

October 1, 2021

Continue to work on adding in-text citations as you continue to develop the project. 

09/18/2021:

You've made a good effort with citing sources. Please cite the Communication Plan as the source for your target audience data. Also, continue to cite sources as needed to support your evaluations of message effectiveness. Be sure to include both in-text citations within the chart as well as your references list at the end. Use the CfA Citation Guide link in the Supporting Materials section on the Project Instructions page for help with citing sources. That link will also give you access to the Citation Generator, which can help you create your in-text citations and references.

September 13, 2021

You're doing much better with citations and references. Continue to update this section as you work on completing the assignment. 

August 18, 2021

Please ensure each reference is complete and has the author, publishing year, source title, retrieved from, and the source URL. Please ensure each reference has corresponding in-text citations. The CfA Citation Guide will assist you here. 

August 13, 2021

Great job with citations so far! Please continue to add them as you develop the next draft where and if needed.

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