Defining an Audience for a Social Media Message

Research

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Comments

I don't see evidence of research.

0 / 10 pts

Description - demographics

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Comments

See annotation in the submission.

25 / 50 pts

Pyschographics

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Comments

I don't see any.

0 / 50 pts

How many are there?

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Comments

I need a number

0 / 10 pts

Narrow target

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Comments

See the comments under demographics. You want as narrow a target as possible. Remember this is the audience for your message NOT for the entire brand.

10 / 20 pts

Persona

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Comments

Please ensure that you review the modules in full each week. An example was provided for students to use as a guide.

0 / 10 pts

Total Points: 35