| Component | Points Earned | Possible Points |
| General Logistics and Writing: Is the writing professional? Does the author present a project that’s error-free in terms of grammar and spelling? | 4 | 5 points |
| Abstract: Does the project include a concise abstract that identifies the store, the research question, methodology, and major findings? | 4 | 5 points |
| Background: Did the background section start with a good, informative introduction? Did the author provide a comprehensive overview of the industry and the store? Did the project clearly state the purpose of the research with adequate, concise, and narrowed-down research questions? | 8 | 10 points | Intro was good. Include research question |
| Research Design & Methodology: Did the student provide comprehensive information about observation times and dates, data collection methods, and measurement techniques? Did the student conduct a sufficient number of interviews? Did the student provide enough information to showcase spending enough time in observation at the store? | 8 | 10 points | Your controlled experment is not really an experiment. This is just observation and rewards. Double check you methods to make sure you are being extra carfull with how you describe what you did. |
| Store Experience: Did the student provide good description for the following: store location, transition zone, traffic flow, crowding, accessibility, in-store promotions, and checkout? Did the student integrate research findings (from observations and interviews) into this section? | 5 | 10 points | Results and dicussion should be separate. Look at the assignment description and include in results the details we are asking for. |
| Consumers: Did the student provide a satisfactory description of consumer demographics, motives, perceptions, and evaluations of the store? Did the student incorporate research findings into this section? | 4 | 10 points | interview demographics? |
| Style & Formatting: Did the student commit to the style and formatting guidelines? Does the project include a title page, an abstract, use of APA for in-text citations and reference list citations? | 4 | 5 points | Check owlatpurdue.com for apa style. Just remove the numbers from you titles. |
| Sources: Does the student use at least 10 credible sources? Are two (2) of these considered scholarly journal articles? | 4 | 5 points | Follow apa style for you refernces |
| Creativity: Is the work creative? Has it been done before or is it original? | 7 | 10 points | Make it a little more clear how this is new and exciting and why we NEED to know to study this store. |
| Overall quality: | 8 | 10 points |
| TOTAL | 56 | 80 |
| Component | Points Earned | Grade |
| Creativity: Was the video creative? | 1.5 | 2 points |
| Information Quality: Did the video present content in a way that is easily understandable by the viewer? | 3 | 4 points |
| Comprehensiveness: Does the video cover the major idea of the project? | 3.5 | 4 points |
| TOTAL | 8 | 10 points |
FearGod
Feedback.xlsx
