Environmental Scanning Analysis

3. 3- Avoid repetition and include facts and it sounds like it is all happening in present, this

4. 4- What specific economic and Social variables did you analyze? What trends did you discover that led you to believe that an opportunity existed? I see not quantitative analyses….

5. 5- don’t discuss the opportunity…. analyze the market conditions that results in the logical conclusion that an opportunity existed both social and economic

6. 6- Be very specific and analyze the economic and social trends (using variables) and how those trends led the company to pursue their strategy

Economic Factors

· The increase in internet usage, as well as penetrations which allow for economies of scale, has also increased the demand of the company services.

· Corporate tax reforms to boost economic activity in the United States have also helped the company to be supported by the existing policies (Birkinshaw, 2016).

· The growth in internet use, as well as telecommunication services, has greatly increased the need for the company to increase its employment opportunities, hence boosting the country economically.

Social

· There is a huge increase in the demand of online video content more especially to the youths hence making the products and services of the company to increase.

· The social network platforms are also exponentially rising with private connectivity to the internet increasing from time to time. This has greatly increased the demand for company products.

· Many customers are free to new changing technologies like smartphone technology. Many of these customers being the youth. It's good to remember that the huge population in the globe is the youth and for such a reason, the demand for internet services is also high.

Other Economic Factors

The economic growth affects the company business either negatively or positively depending on the growth shift. If economic growth is strong, the company is in a position to hire more employees who will boost its production capacity. This results in both an increase in the production capacity of the company hence supply besides increasing the workers’ salaries and wages. On the interest rates increases, it means that the company will experience two main challenges. First, the debt customers will be paying more interest to the company hence they will be left with less income to spend, this leads to a decrease in sales. Also, if the company has got overdrafts, it will experience higher costs because of more interest which the company needs to pay. Finally, inflation rate affects the business since the cost of doing business generally increases hence impairing the productivity of the company. Either the importation of the company’s products becomes an issue because of the rise in prices, more especially of energy (Ansoff et al. 2018).

Social Factors

Safety and career attitude concern; the main concern more especially to the AT&T Inc. Company products are questionable on the issue of reliability. In the United States, most aging population regards telecommunication technology as unreliable and immature. This attitude ends up negatively impairing the company’s sales. The age distribution; this affects the company in a positive manner under consideration. Most of the population is the youths who are highly inclined to the changes in technology. Therefore, AT&T Inc. is a company that only deals with telecommunication services, the demand for its products will be boosted by the youth. Finally, health consciousness will also boost the technologically manufactured vehicle. For instance, individuals who need constant monitoring by the doctor on their health conditions can reduce traveling expenses by adopting the internet services in accessing the doctor through online means (Andrews, 2017).

In conclusion, the economic, as well as social factors highly reflect the AT&T Merger Acquisition with Time Warner whereby the distributor bought the producer. It’s clear that the distributor understands the demand as well as the requirements of the customers as far as a product is a concern, more than the producer. Therefore in such an incident, the producer is likely to be bankrupt if the distributor decides to negatively impair the market. Hence a situation where the distributor buys a producer likes the AT&T Merger Acquisition with Time Warner (Ansoff, 2018).

References:

Ansoff, H. I., Kipley, D., Lewis, A. O., Helm-Stevens, R., & Ansoff, R. (2018). Implanting strategic management. Springer.

Andrews, K. R. (2017). The concept of corporate strategy. Resources, firms, and strategies: A reader in the resource-based perspective, 52.

Ansoff, H. I. (2018). The concept of corporate strategy. Homewood, IL: Irwin.

Banerjee, S. B. (2017). Corporate environmentalism and the greening of strategic marketing: Implications for marketing theory and practice. In Greener Marketing (pp. 16-40). Routledge.

Birkinshaw, J. (2016). Multinational corporate evolution and subsidiary development. Springer.

Choi, S. H., & Szewczyk, S. H. (2018). Corporate governance structure and strategic change: evidence from major acquisitions. Managerial Finance, 44(2), 222-240.

Drucker, P. (2018). The Strategic Planning Process. Strategic Planning in Healthcare: An Introduction for Health Professionals, 21.

Ginter, P. M., Duncan, W. J., & Swayne, L. E. (2018). The strategic management of health care organizations. John Wiley & Sons.

Lungeanu, R., & Zajac, E. J. (2019). Thinking Broad and Deep: Why Some Directors Exert an Outsized Influence on Strategic Change. Organization Science.

Maon, F., & Lindgreen, A. (2018). How to take the joke: Strategic uses and roles of humor in counter-corporate social movements. In Not All Claps and Cheers (pp. 29-41). Routledge.