marketing week2

1.

Executive summary should summarize the key points of your plan (not what you are covering but the details of the plan) so if a CEO read this, they would understand what your main points are.

2.2

Your rationale should include reference to B2B and B2C

2.3

First table: These numbers do not make sense throughout the competitive overview.

Second table: Make sure you complete all sections.

4.1

These numbers in financial and market share objectives should align with the data in competitive overview...should make sense.

4.3

These are not objectives. This is what you want to do (should include other things as well) so review the section on objectives or look at google for some that make sense for your company and situations.

5.1/5.2

Too general target audiences, provide more details.

5.3

Who is the role of the person...who is the person that you would be speaking with to try to sell your products?

6.2: For the B2B pillar:

· Competitive Pricing:

Include the actual prices.

· Value-based pricing:

Put these in euros.

6.4: B2C Promotions

Make sure you are included marketing plan activities...what tactics will you use.

Make proper objectives as noted above and then use those in this section.

B2B Communications Framework

Same points for B2B as above

8.1: B2C Objectives and KPIs

Make sure these align with what you have of objectives and market plan actions changes.

8.2

Numbers should follow a certain structure that I tell you how to set up

9: budget overview

missing/ Put everything in euros and make sure that it matches what your P&L says.