Persuasive Essay

feedback.docx

ENG112 Wk 4 Rhetorical Analysis Feedback

Well done for the effort here. Good work, but you focus more on describing the ad and what is going on in it rather than analyzing the strategies

Recommendations:

Always consult the student examples that I use.

Here’s the rubric:

Category	Points Possible	Points Earned	Comments
Audience and Purpose Writer has chosen a current or vintage ad for analysis that is appropriate for a college-level audience. Thesis clearly states whether or not the ad was effective or influential. This purpose is clearly conveyed throughout the essay, meeting audience needs and expectations.	50	45	Clear thesis
Organization and Development The introduction grabs the reader's attention, introduces the subject, and clearly conveys the overall purpose. The body paragraphs work to support the essay's purpose with appropriate content that meets the readers' needs. The conclusion ties the essay together and leaves readers with the dominant impression. (40 points) Writer provides details and descriptions to introduce the ad visually. Identification of rhetorical strategies supports the promise of the thesis by explaining how or why the ad was or was not effective or influential. (40 points)	80	70	Some analysis. Too much focus on description Good conclusion Well organized – but get rid of the subheadings. This is an essay, not a report.
Style and Mechanics The voice of the writer is clear, distinct, and appropriate. The writer's message is clearly communicated with appropriate spelling and use of grammar and punctuation. Errors do not significantly interfere with meaning.	20	20	Good work here
Total The assignment meets or exceeds the above criteria.	150	135