Marketing paper

Brand Strategy: Very good and thorough with rationale.

Target Market: Your target markets are broad. Considerations should be: age, lifestyle values, attitudes, wants and needs, gender, number of kids, education income, stage in the household lifecycle, geographic location (urban vs. rural, etc.), or risk orientation, etc. More thorough rationale for your targets along a good section for scholarly references to substantiate your position. See pages 93-104.

Positioning Statement and Perceptual Map: The perceptual map clearly shows where you fall within the competition. Your positioning statement is relevant.

Consumer Behavior: You need to explain more about your target market's consumer behavior - lifestyle values, attributes, wants and needs, etc. with the brand name, logo, slogan, brand extension, and positioning statement. Why your brand's USP will resonate with them. This section is a good section to use scholarly resources to validate your target market’s consumer behavior.

References and Citations: Your paper does not meet the required number of references; some or all references poor quality choices. Use at least three (3) academic resources as quantitative marketing research to determine the feasibility of your product / service. In order to receive most points, you must submit four or more. These resources should be industry specific and relate to your chosen product / service. Note: Newspapers, magazines, and other Websites do not qualify as academic resources and although you should reference if you use, they do not count towards your minimum. Quality references are peer-reviewed, scholarly journal published in the last 5 years. A good way to incorporate is by using Journal of Marketing for your theories and consumer behavior observations. Listing your references without applying them in your text (citations) is not acceptable. Every statement you make that you got from somewhere needs to be paraphrased (not copied and pasted) and cited along with reference provided in reference section. Every sentence (its not sufficient to use at end of paragraph or once in the paper).  Click here for more info on references and citations formatting.

Mechanics: Please pay more attention to the APA formatting requirements for the paper and references,