Strategic Audit Report: Strategic Posture and Corporate Governance

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Strategic Audit Report

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Strategic Audit Report

History and Background of the company

The selected organization for this discussion is FedEx Corporation. Federal Express Corporation, now known as FedEx, was founded in 1971 by Frederick W. Smith. The company began operations in 1973 with 14 small aircraft and a team of just 500 people. FedEx was created to take advantage of the deregulation of the airline industry (Roadshow, 2019). Prior to this, all airlines were required to use the same rates and routes, which made it difficult for new companies to compete. But with deregulation, FedEx was able to create a more efficient shipping network that quickly gained popularity. Today, FedEx is a global company with over 390,000 employees and a fleet of over 650 aircraft.

The company offers a variety of services, including express shipping, ground shipping, freight, and even printing and copy services. FedEx has been widely successful, due in part to its innovative use of technology. For example, the company was one of the first to use barcodes to track packages. It also developed the first real-time package tracking system, which allowed customers to see exactly where their packages were at all times. In recent years, FedEx has faced some challenges, such as the increasing popularity of e-commerce and the rise of competitor UPS. However, the company has continued to adapt and innovate, making it one of the most successful shipping companies in the world.

What FedEx organization does and who its target audience is

FedEx is a global company that provides transportation, e-commerce, and business services. Its target audience is businesses and individuals who need to ship items domestically and internationally (Dhir, 2019). FedEx Corporation offers a range of services, including transportation, e-commerce, and business services. Its transportation services include air and ground shipping, freight forwarding, and third-party logistics. Its e-commerce offerings include online retail, business-to-business, and business-to-consumer sales. Its business services include printing, copying, and marketing. The company has a wide range of customers, including businesses, government agencies, and individuals. Businesses use FedEx to ship products domestically and internationally. Government agencies use the company's services to send items to military personnel and to ship humanitarian aid. Individuals use FedEx to send items to family and friends.

References

Dhir, S. (2019). Federal Express. In  Cases in Strategic Management (pp. 91-105). Springer, Singapore.

Roadshow, N. D. (2019). FedEx Corp.(FDX).  Transportation Research,  501, 377-2298.