Create a business plan for your hypothetical arts-based venture

Dang 1

Linh Dang

HDA252

2/24/19

Evergreen Art Center

Venture Description

Mission Statement: Evergreen Art Center is home for the preservation of both the past and

current artworks where the history of nature is preserved over the centuries with a special

purpose of insisting members of the community to be environmentally friendly at all times. The

center houses artworks from all parts of the world, especially those from prominent people

known for their unique professionalism in the artwork. The artworks are preserved alongside

comprehensive details about their origin, era, implication and year of development.

Vision Statement: Evergreen Art thrives to become a destination for preserving great artworks of

nature from all parts of the world while connecting people and promoting environmental

awareness. The center is interested in housing all artworks that are currently being developed in

different parts of the world using both the traditional methods and using the current technological

advances. Such an effort by the center is a step towards merging the conventional artworks and

the new introductions being witnessed.

Target Audience

Evergreen Art Center has an international perspective in terms of the audience where its

artworks will be drawn from all parts of the world. The audience of the center will be drawn

from all parts of the world to appreciate not only the artworks from their geographical location

but artworks from distant regions and different continents. The artworks will create an

impression of how people from different parts of the world preserve what nature has accorded

Dang 2

them while at the same time give specific details of individual commitment by the developers of

the artworks to remain cautious about environmental preservation. To make an equal impact on

people from all parts of the world, the description and all information about the artworks will be

written using internationally recognized languages. For artworks with a local meaning or name, a

translation will be made and the information made available using languages that are

internationally acceptable.

Evergreen Art Center is one among the few artwork centers in the world that have a

global reach in terms of housing artworks from all over the world. The current generation has an

interest in seeking information that promotes international integration, and thus the Evergreen

Art Center is a good choice for those interested in details the global trends in nature preservation.

Online surveys will be used to gather the views of the audience about what they feel about the

center. The surveys will help generate details about the overall the satisfaction of the audience

and in matters to do with the available artworks at the center (Rezaei et al., 60) The surveys are

also a good way to get details about what the audience thinks should be improved or changed at

the center.

Market Information

Evergreen Art Center has an international scope, hence the need to embark on excellent

marketing trends to help it attain the necessary market penetration and position in terms of

attaining a significant number of audiences. The center will have to make use of the current

marketing strategies known to help organizations and business expand their market scope within

a short time. There are museums and national archives in different countries that are owned and

operated by governments which pose some local competition to the Evergreen Art Center. The

centers might get details of some of the artworks preserved in these local institutions and look for

Dang 3

ways to offer improved models of the same artworks that are more detailed and attractive. Such

an effort will help the center attract a big number of visitors who will be convinced of its high-

quality artworks than the artworks available in other cultural institutions.

SWOT Analysis

Strengths

Evergreen Art Center is the only artwork center that has since expanded the audience to an

international scope, hence it has managed to outdo a significant number of local artwork centers.

The center has a robust financial base owing to the significant number of wealthy shareholders,

Weakness

The center has not managed to get artworks from some parts of the world, hence its global

perspective is yet to be achieved. The center has failed to establish links with some parts of the

world, hence it has failed to get and house artworks from such regions.

Opportunities

Some traditional artwork centers are currently collapsing in different parts of the world, hence

Evergreen Art Center can take advantage of such market trend to expand its audience in such

regions. The center can make use of the various social media platforms to expand its global reach

by letting the social media know of its presence and the products they can access from the center.

Threats

There is a big number of online galleries that are currently being developed and a choice for a

significant number of people. Some of the galleries include artworks in their stores which tend to

offer an alternative for the Evergreen Art Center.

Dang 4

Conclusion and Recommendation

Evergreen Art Center has a good market position and has high chances of making more

impact on the global market. There is a need to develop an online platform for the Evergreen Art

Center where the audience can share their views and interests. Such a platform would help in

arranging for change and improvement meant to make the center better to keep encouraging

people to be part of its audience.

Dang 5

Works Cited

Rezaei, Sajad, et al. "Online impulse buying of tourism products: the role of web site personality,

utilitarian and hedonic web browsing." Journal of Hospitality and Tourism

Technology 7.1 (2016): 60-83.