Project

Running Head: FASHION SHOW PRODUCTION

! 1

Milestone two: Fashion show production

Radio Commercial Script

RADIO COMMERCIAL SCRIPT

Client name: University Boutique

Commercial Title: “New

beginnings”

Music: Unstoppable By: Sia

MUSIC: CELEBRATION/PARADE MUSIC PLAYING IN THE BACKGROUND

ANNOUNCER (ANNCR): We are here to celebrate the opening of the university boutique, which has been closed for some time now.

SOUND EFFECTS (SXF): TAPPING (ON SHOULDER)

Lady: Excuse me, so what new is the University bringing, what should will be expect from them. I hope that we will be amazed by their new beginnings.

ANNCR: Well, you seem curious I hope you are coming to their greatest fashion show ever to celebrate the new beginnings.

Lady: now, that’s a good start

ANNCR: Yeah, come and witness style meet class at the seasons fashion show.

FASHION SHOW PRODUCTION

Print Advertisement

FASHION SHOW PRODUCTION

Program

Summary

Introduction

The university boutique has been closed for a few years now and finally, the boutique is being

opened up. To jumpstart the operations of the boutique there will be a fashion show that will be

held few days after opening the boutique. The main aim of the fashion show is to reintroduce the

boutique to the students and showcase some of the apparel that the boutique has. The fashion

show is also meant to inform students about some trends in the fashion industry and also inform

them on how to dress appropriately for the weather. The theme of the fashion show will be the

seasons of the years and the fashion show is also called seasons. The main reason for the

selection of the theme is what seasons mean in the lifecycle of life or a business. The winter

FASHION SHOW PRODUCTION

symbolizes the end of a business and sporing shows a new beginning. The four seasons

symbolize that the end of one season opens up a way for the begging of another. The boutique is

in spring because it is experiencing a new beginning. The entire fashion show will be based on

the four seasons of the year. The fashion show will have five scenes. The first scene will be the

introductory scene that will introduce the models to the audience. The scene will be an open

scene for models to select a season of their choice and dress according to it. The second scene

will be the spring scene. The models will wear denim jackets, shorts, mini skirts, oversized

sweaters, turtle necks among other spring wear. The second scene will be the summer; the scene

will represent how relaxed people are in the summer through the way they dress.







For the summer the models will wear swimming clothes, summer shorts, and shirts, linen

clothes, tank tops, sunglasses, and anything else cool that goes good with the weather. The fourth

scene will be the autumn scene. During the autumn temperatures drop and thus people start

wearing warm clothes. The clothes in the scene will be jackets, scarves, sneakers, jeans, and

others. The last scene will be the winter scene. In the scene, people will put on high boots, heavy

jackets, Marvins, and many other cold clothes. The idea is to mainly let the models select the

clothes themselves and dress as desired.

Publicity and Advertising

FASHION SHOW PRODUCTION

Advertising is the marketing effort that is meant to inform existing and potential customers about

a product or service to encourage them to buy. The first advertisement for the fashion show is the

radio commercial. First I made the radio commercial as short as possible. Most people do not

like long adverts, the best way to capture the audience is to keep an advert very simple,

informative, and interesting. The title of the commercial is a new beginning which is a symbol

that the boutique is back into action. The title of the advertisement is also the tagline of the

commercial. The tag line is repeated a few times to make it stick in the mind of a listener. The

other factor is that the music in the commercial is very suitable for the theme. The song is

Unstoppable by Sia. The song is a declaration that the boutique is untouchable and will not be

shaken. The song also symbolizes that the boutique is going to move at a great speed and

towards its goals. The song is an interesting song that will immediately capture the attention of

listeners when the commercial begins.




The second commercial is the print advertisement. The advertisement is a very simple

commercial that can be printed or even posted on social media. At a glance, the advertisement

already captures the attention of an audience because of the clear image and the interesting

colors. The advertisement is not wordy; it is precise and to the point. The lack of wordiness is

good for communicating the message easily without the audience struggling to read through the

advertisement. The print advertisement can also be posted on the school notice boards to help

circulate the information. The program for the event will be very effective in communicating the

order of the events for the fashion show. first, the program is small and thus it will be easy for the

FASHION SHOW PRODUCTION

guests to carry it with even a single hand as they read through it. The program has time for every

single scene and also for the speeches and remarks that will be made during the fashion show. the

program has a very cool color that makes it easy to read the writings which are in a clear and

sizable font.

Model selection and Resources

The models for the fashion show will be selected through a series of auditions that will take

place in the university before the opening of the university boutique. The requirement to

participate in the audition will be that one must be a student of the university; one will be needed

to prove that by the show of a school ID. The ages for the models should be between the age of

seventeen to twenty-seven years. The fashion show auditions will be picking models from both

genders; male and female. The preferred height for the models will be 5 feet 9 inches for the

ladies and for the men it will be 5 feet 11 inches. Since the school promotes diversity applicants

from all ethnicities will be accepted.

The call for auditions will be done through a print advertisement and social media posts at the

end of May. The auditions will be done by a panel of judges who are mostly alumni of the

university who have majored in fashion and design. The qualities that will be looked for in the

models will be confidence and beauty. The candidates to be selected must be very bold with

poise and a good smile. The auditions will be done in a week with auditions for every faculty

being done separately. The people who succeed in the auditions will proceed to the fashion show.

The introductory scene will have the song fashionista by Jimmy James. The starting of the song

is very good to begin the fashion show with. When the song starts by saying, line up the show is

about to start. that is a good way to start the show. For the next scene which is the spring scene,

FASHION SHOW PRODUCTION

the music to be played will be the song Here comes the sun by the Beatles. The song is the

perfect song because looking at the surface meaning the song talks about the end of winter and

the beginning of spring. It talks about the coming of the sun which can represent the reopening of

the boutique after winter.

The next scene will be summer and the song that will be Summer by Calvin Harris. The title of

the song is already referring to the scene. Secondly, the song talks about love and relaxation that

goes on during the summer and will be good for the theme. In the third scene; autumn will have

the song fashion by lady gaga sing, the song is cool and has good beats for modeling. Lastly in

the winter, the song will be the song, Back to December by Taylor Swift. The song talks about

looking back to summer and the beautiful moments because summer is here and people cannot

go out due to the weather.