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FashionForecastingPresentation.pptx
Fashion Forecast Presentation
Viktoria Scott
Founded in 1999 by two British men named Nick Robertson and Quentin Griffiths
Acronym for “as seen on screen”
Based company off the latest fashion of celebrities and social lights on television.
Target Demographic
Men and women between the ages of 16 and 34
Median income is between $60,000 per year, to $300,000 per year
Reside across western Europe, the United States, and Canada
Highest General education level is a Bachelor’s degree
Includes all races of younger people due to the inclusivity of the brand through their diverse model selections
Socially aware and conscious of minority and LGBTQ rights
Target Demographic Interests
Theme
“The Gatsby Christmas”
Classy get together and grand party lifestyle
Theme quote will be “And I like large parties. They’re so intimate. At small parties there isn’t any privacy.” (Fitzgerald, 2013)
Color and Textile Story
Colors include bright and crisp white, metallic silver, silver glitter, Christmas red, metallic gold, gold glitter, basic nude, and lastly, black
Textile selections will include sequins and beading over silk replicas of rayon, tulle, velvet, and polyester
Style and Silhouette Direction
Style
Formal
Festive
Posh
Sophisticated
Luxurious
Silhouette
Hourglass
Structured
Cinched Waist
Protruding of Fur
Flowing of Garment on Body
Additional Research
Target Demographic are the young achievers, young influentials, and aspiring A-listers in the PRISM life stage groups
City Dwellers
Highly Social
Trend Setters
Knowledgeable of technology and pop culture
Hyper Focused on status
Major Competitors of ASOS include Zara, H&M, and Nordstrom
Also use abstract photography to market apparel
Cater to the same target demographic
Cater to both men and women
Larger product selection than ASOS
Forecasted Best Sellers
Red Beaded Dress
Red is most worn color during holiday season
Never goes out of style
Gold Sequin Dress
Glamourous for holiday parties
Versatile for all holidays
Black Embellished Jumpsuit
Most sophisticated option
Embellishment eliminates need for necklaces
Forecasted Best Sellers Cont.
White fur shawl
Necessity for colder climates
Very formal luxurious fur
Green Velvet Dress
Current Festive trend
Comfortable elastic material
Feather Trim Bodysuit
Major current trend
Suitable for a colder climate look
10
References
Robinson, L (2020, March 26). The history of Asos: Fashion Facts. Retrieved November 06, 2021, from https://www.thefactshop.com/fashion-facts/asos-history
Grace. (2014, February 21). The Great Gatsby: Fashion. Retrieved November 18, 2021, from http://www.astoriedstyle.com/the-great-gatsby-fashion/
Fitzgerald, S. F. (2013). The great gatsby quotes by F. Scott Fitzgerald. Retrieved November 18, 2021, from https://www.goodreads.com/work/quotes/245494-the-great-gatsby
First View Bibhu Mohapatra spring/summer 2013 collection. (n.d.). Retrieved November 17, 2021, from https://www.firstview.com/collection_videos.php?id=469#.YZjKIdnMJQI
First View Barbara Bui spring/summer 2010 collection. (n.d.). Retrieved November 17, 2021, from https://www.firstview.com/collection_videos.php?id=297#.YZhtIdnMJQI
First View Vera Wang fall/winter 2013 Collection. (n.d.). Retrieved November 17, 2021, from https://www.firstview.com/collection_videos.php?id=85#.YZhUKdnMJQI
Neilson. (2018). Prizm (potential rating index by ZIP market). Dictionary of Marketing Communications. https://doi.org/10.4135/9781452229669.n2814
References Cont.
Shop women's clothes: Latest Trends & Online Fashion. ASOS. (n.d.). Retrieved December 1, 2021, from https://www.asos.com/us/women/.
Zara.com. (n.d.). Party-collection-woman: Zara United States. ZARA. Retrieved December 1, 2021, from https://www.zara.com/us/en/woman-trend-21-l1905.html?v1=1965295.
Zapaka. (2020, October 29). What is the most popular holiday party dresses color in 2020? ZAPAKA. Retrieved December 5, 2021, from https://zapaka.com/blogs/fashion-tips-trends/what-is-the-most-popular-holiday-party-dresses-color-in-2020.
Lollie. (2021, November 1). Holiday 2021 fashion trends. Lollie Shopping. Retrieved December 5, 2021, from https://lollieshopping.com/holiday-2021-fashion-trends/.
Joseph, S. (2021, December 2). Holiday style reinvented: Here's how to get festive in 2021. POPSUGAR Fashion. Retrieved December 5, 2021, from https://www.popsugar.com/fashion/holiday-fashion-trends-2021-48577149.
Igneri, J. (2021, December 1). The lingerie-inspired (yet wearable) dress trend Megan Fox and J.lo both love. Who What Wear. Retrieved December 5, 2021, from https://www.whowhatwear.com/corset-dresses.
Dawes, E. (2021, December 4). Faux fur coats & collars are the hottest trend this winter, literally! Glamour and Gains. Retrieved December 5, 2021, from https://glamourandgains.com/faux-fur-coats-winter-fashion-trend-2021/.
