presentation

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Fashion Brand

Part One

The company selected is Louis Vuitton which has gained popularity among the populace

globally. It is among the famous fashion brands which are trusted for its high-quality products

thus attracting most clients (Massot, 2020). It was developed in early 1854 after the creator

needed to introduce a new technique into the fashion system. The primary objective for the

fashion brand is designing fashion light fashion wear that would fit all the clients according to

their tastes and preferences. It has attracted both local and international clientele population thus

maintaining to have high-profit returns.

They target high-end customers because the products are pretty expensive due to their

high-quality level. One major characteristic of the target client is that they must be deep into the

fashion wear company. Louis Vuitton designs clothes and accessories specifically for red carpet

events and significant occasions (Massot, 2020). Most are located in the wealthy economic group

thus facilitating massive purchases of the commodities. The organization targets those clients

will flashy lifestyles that care about wearing brands with globally-recognized labels. The target

population is wealthy thus depends on the fashion wear for cloth designs that depict their societal

status.

Demographics expound on an individual’s character especially their education level. For

instance, the targets customers are educated and have enough information regarding general

fashion thus are on the lookout for the brands (Massot, 2020). Louis Vuitton has no gender

specifics because both women and men are targeted to purchase the commodities. The brand has

manufactured commodities both for the young and old thus has no age limits. The primary

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objective is to address as many clients ensuring that they have received products according to

their tastes and preferences.

Part Two

The selected theme is date night styling where couples should wear matching outfits for

the special night out. The theme is selected because a date night needs people to match their

personalities and the best expression is through fashion wear (Massot, 2020). The theme should

have vibrant colors that have significant meanings according to the people on set. Louis Vuitton

brand has a fashion section that has been dedicated to couples on date night. Moreover, the

theme has been selected since it would be outstanding and unique touch. The primary objective

is ensuring that one finds an attractive branded outfit that would match their tastes and

preferences. Both parties in the theme are after creating an impression and leaving a mark.

Fashion forecast presentation means allocating some ideas that would work according to

the presented themes. The client needs to be comfortable in the theme outfits ensuring that they

have matched their personality (Massot, 2020). The theme could be formal or casual depending

on the client’s purpose for the date. Therefore, they should be dressed to match that occasion and

the colors must accompany the theme for style and personality reflection. For instance, one

speculation for a date night theme outfit is a pair of branded jeans and a brightly colored tank top

and some heels. That would make a perfect theme for both formal and casual date nights.

One of the prominent colors worn during the date night themes is black. It is a direct

indicator of elegance and creates a composed environment. It fits both casual and formal date

nights thus will draw minimal attention from the outside crowd (Massot, 2020). It can be

accompanied by a few accessories ensuring a completely elegant outfit. Read is another unique

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color that can be used on the theme. It sends an extremely strong message especially about

Cotton being the best textile texture for date-themed outfits.

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Part Three

Style and silhouette expound on how a themed cloth fits an individual’s body and how it

draws on their skin according to their liking. When designing the date night outfit, the creator has

the client’s body shape in mind and speculates how it will exactly fit and adorn the features. The

major challenge encountered when developing the silhouette for the date night theme is aligning

it with a media celebrity (Massot, 2020). However, the client should be comfortable enough to

have silhouettes developed from their body features facilitating their comfortability in the

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designer clothing. Therefore, client preferences should be sorted to outline the perfect type of

silhouette for their body.

The first silhouette creation is a body-fitting cloth throughout the body. It is specifically

used in designing trousers fitting trousers and needs an individual with a small waist lining for a

perfect appearance. The second silhouette creation is copied from the hourglass and has been

developed specifically for a thin waist person. Most wedding dresses are developed from that

unique idea. Another silhouette designed is a ball-like skirt that has been fitted with many

underlying nets to form around and buffer shape. Such skirts have been traditionally used for an

extended period.

Part IV

The selected group is the upper crust individual who is wealthy and has no children. They

have a consistent buying behavior and are well informed about fashion. Two competitors are

Nike and Addis’s fashion wear (Massot, 2020). The major strength is that they are not made for a

specific population are given to someone else. The quality products have been developed by

duplicating the main appearance. It has a cheaper price since it has a minimal quality that is

required to live through.

Part V

8- body fitting silhouette

7- hourglass silhouette

5- ball-shaped silhouette

My placement criteria on a scale of one to ten depended on how fast the outfit was purchased

from the market. Most of the trousers developed using body-fitting silhouettes have gained more

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clients since most of them want clothes that will properly reflect their features. It can be worn in

the selected theme and also on other occasions (Massot, 2020). It gives a client an excellent

touch of being stylish and celebrity feel. The hourglass silhouette is ranked seven because of its

unique design on the waist area. Most dresses are made using that design and clients purchase

them because it does not select a specific type of body feature. The ball-shaped is ranked last

since that type of cloth is only worn during ceremonial events. It is an excellent type of silhouette

to be worn in an important ceremony but not during a daily life activity. Therefore, it receives the

lowest rank since it takes time before attracting the needed crowd.

Part Six

The chosen styles are selected on the basis that clothes are worn frequently. an individual

should refrain from buying clothes that will be best suited for only one occasion (Massot, 2020).

It is best to have a set of reliable silhouettes to ensure that they can fit within the selected themes.

Additionally, understanding body features is an excellent strategy since it will save the client

from unnecessary disappointments when looking for fashion wear from their favorite brands.

They should base their selection according to what they like instead of using imaginary cloth

fittings. All the brands have different sizes and cloth textures where an individual can select the

required style.

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Reference

Massot, P. (2020). EU General Court ruling opens—partially—the door to the protection of the

famous ‘Damier Azur’of Louis Vuitton. Journal of Intellectual Property Law &

Practice, 15(11), 851-852.