report
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fantacycle_LATE_153746_3124205_BoardmeetingreportofFanta-cycle-1.pdf
Board Meeting Report
2018-2023
Fantacycle, Inc. Team10
Start your fantastic journey!
Michlle Feng HR Manager
Eric Sun R&D Manager
Ruby Zhang Marketing Manager
Shirley Liang CFO
Ginny Jin COO
Shawn Miao CEO
Our performance
Achieved the 3th SHV in the North America Market. $53.24
Profit after tax is the No.1 in North America. $12,927,451
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CONTENTS
Achieved the 3th SHV in the North America Market. $53.24
Profit after tax is the No.1 in North America. $12,927,451
Fantacycle at a Glance
Our mission: Help customers to start a fantastical journey.
Our values: Quality: we have the highest quality in North American Market. Reliability: we hope our product can become a reliable friend in their fantastical journey. Creativity: we try our best to improve the satisfaction by invest a big money on modify our products.
Executive Summary: We want each of our customer to have a fantastical journey. We provide adventure, leisure, commuter, racer, kids bikes. We try our best to make high quality products by developing products with high expenditure on research and development. In the past 6 years, we focused on maximizing our profit by developing low prime cost products.In the future, we will continue to raise our profits and offer high quality product for our customer.
Marketing department
Finance department
R&D department
Operations department
CONTENTS
Human resources department
1
2
3
4
5
$-
$200,000.00
$400,000.00
$600,000.00
$800,000.00
$1,000,000.00
$1,200,000.00
2018 2019 2020 2021 2022 2023
Dividends and Investor
Dividends Issued Investor PR
1 Finance department Report Figure 1.1 Shareholder value (SHV).
Following Strategies:
Decrease spending on advertisment in order to minimise the cost.
Increase dividends issued.
.
$13.71 $13.16
$27.08
$36.63
$42.11
$53.24
$0.00
$10.00
$20.00
$30.00
$40.00
$50.00
$60.00
2018 2019 2020 2021 2022 2023
D ol
la rs
Years
shareholder value (SHV)
$6,236,772.00 $9,321,396.00
$27,723,286.00 $31,131,429.00
$39,117,761.00
$45,530,763.00
$- $5,000,000.00
$10,000,000.00 $15,000,000.00 $20,000,000.00 $25,000,000.00 $30,000,000.00 $35,000,000.00 $40,000,000.00 $45,000,000.00 $50,000,000.00
2018 2019 2020 2021 2022 2023
D ol
la rs
Years
Gross Margin
Figure 1.3 Dividends and Investor.
Figure 1.2 Gross Margin.
-$10,000,000.00
$-
$10,000,000.00
$20,000,000.00
$30,000,000.00
$40,000,000.00
$50,000,000.00
$60,000,000.00
$70,000,000.00
2018 2019 2020 2021 2022 2023
Sales Revenue & Net Income
Sales Revenue Net Income
Figure 1.4 Sales Revenue & Net Income.
.
Marketing department Report2
Figure 2.2 Market shares.
Figure 2.1 Marketing Expenditure.
Following Strategies:
Decrease spending on advertisment in order to minimise the cost.
Increase dividends issued.
$6,236,772.00 $9,321,396.00
$27,723,286.00 $31,131,429.00
$39,117,761.00
$45,530,763.00
$- $5,000,000.00
$10,000,000.00 $15,000,000.00 $20,000,000.00 $25,000,000.00 $30,000,000.00 $35,000,000.00 $40,000,000.00 $45,000,000.00 $50,000,000.00
2018 2019 2020 2021 2022 2023
D ol
la rs
Years
Gross Margin
Figure 1.2 Gross Margin
-$10,000,000.00
$-
$10,000,000.00
$20,000,000.00
$30,000,000.00
$40,000,000.00
$50,000,000.00
$60,000,000.00
$70,000,000.00
2018 2019 2020 2021 2022 2023
Sales Revenue & Net Income
Sales Revenue Net Income
Fantacycle at a Glance
Our mission: Help customers to start a fantastical journey.
Our values: Quality: we have the highest quality in North American Market. Reliability: we hope our product can become a reliable friend in their fantastical journey. Creativity: we try our best to improve the satisfaction by invest a big money on modify our products.
Executive Summary: We want each of our customer to have a fantastical journey. We provide adventure, leisure, commuter, racer, kids bikes. We try our best to make high quality products by developing products with high expenditure on research and development. In the past 6 years, we focused on maximizing our profit by developing low prime cost products.In the future, we will continue to raise our profits and offer high quality product for our customer.
Figure 2.2 Market shares
Following Strategies:
Reduce the budget on marketing cost, balance the marketing expenditure and sales profit. Increase the market shares especially on commuter bikes by adjusting the market data to an average stage.
.
.
Figure 2.1 Marketing Expenditure
Figure 2.3 Advertising & PR Expenditure and Awareness & PR index.
Unit Prime Cost SCU Required per Product
Research & Development Report
Figure 3.1 Unit Prime Cost and SCU Required per Product of Adventures Bikes
Figure 3.2 Unit Prime Cost and SCU Required per Product of Leisure, Com- muters, Racers and Kid bikes
Unit Prime Cost SCU Required per Product
3 .
.
Figure 3.3 Perceptual Map of Fantacycle’s Products
Following Strategies:
Reduce the prime costs to up lift the profit.
Balance the reduction of prime costs and increase in its expenditure.
Keep modifying products to satisfy consumers’ needs.
$-
$200,000.00
$400,000.00
$600,000.00
$800,000.00
$1,000,000.00
$1,200,000.00
2018 2019 2020 2021 2022 2023
Dividends and Investor
Dividends Issued Investor PR
-$10,000,000.00
$-
$10,000,000.00
$20,000,000.00
$30,000,000.00
$40,000,000.00
$50,000,000.00
$60,000,000.00
$70,000,000.00
2018 2019 2020 2021 2022 2023
Sales Revenue & Net Income
Sales Revenue Net Income
.
.
.
.
Opertation department Report
Figure 4.1 Operation Summary
4
Figure 4.2 SCU Required Product
-$10,000,000.00
$-
$10,000,000.00
$20,000,000.00
$30,000,000.00
$40,000,000.00
$50,000,000.00
$60,000,000.00
$70,000,000.00
2018 2019 2020 2021 2022 2023
Sales Revenue & Net Income
Sales Revenue Net Income
Figure 4.3 Quality
Figure 4.4 Production Process
Following Strategies:
Keep high quality index and production with spending less money. Controll production to avoid too many lost sale or closing inventory.
.
.
.
.
Unit Prime Cost SCU Required per Product
Unit Prime Cost SCU Required per Product
Following Strategies:
Keep high quality index and production with spending less money. Controll production to avoid too many lost sale or closing inventory.
2018 2019 2020 2021 2022 2023 Number of Employees
75 75 85 85 85 85
Administration Staff
7 8 9 14 15 17
Marketing & Sales Staff
4 4 5 5 6 7
Production Administration Staff
3 3 2 2 2 2
Factory Workforce
61 60 69 64 62 59
Factory Workforce Capacity (SCU)
20,389 21,720 27,099 25,907 25,903 25,374
2018 2019 2020 2021 2022 2023 Training (%) 2.30% 2.40% 2.40% 2.30% 2.40% 2.40%
Training hours
40 45 46 46 47 47
5 Human resources Report Table 1: The Progress over the Years in the HR Department
Table 2: The Number of Training Expenditure the Company Spend During the Last Years.
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Figure 5.1 Average Salary & Total Training Expenditure Years.
Figure 5.3 The Total Percentage of Employee’s Idle Time from 2018-2023
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Following Strategies:
Provide more trainings to uplift skills motivation level. Maintain a low idle time (below 1%). Provide financial incentives to staffs to improve motivation..
Figure 5.2 Skill & Motivation Index & STR
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