marketing plan

Marketing Project (100 points)

The project is designed to allow students (you) to experience all the stages of marketing virtually, as students (you) create a marketing plan for an idea, product or service. Students will (you will) create an idea, product, or service that you will market to the public. The project is divided into stages which will give the students (you) the opportunity to formulate the most effective way to implement the 4 P's to ensure marketing success. Each stage will have a list of questions which students (you) will have to answer in order to get full credit for that stage. Project stage 1: 25pts Create a product, service, or idea. 22pts What is the idea product or service you plan to offer? 2pts Describe the item you are planning to offer to the public. 5pts Explain the two main things that makes your offering unique. 5pts Is the offering a new product, idea, or service? 2pts Is the offering and improvement on an existing, product, service, or idea? 3pts Why would your offering be viewed as valuable to the public? 5pts Structure and organization. 3pts

Use actual data to determine if the product will be successful. Compare to offerings that are similar. Cite using APA style. 1.5pts

Questions were answered in paragraph form 1.5pts Items to answer Excellent Good Fair Poor What is the idea product or service you plan to offer?

Idea. product, or service was clearly explained with all details 2pts

Idea. product, or service was explained with most details 1.5pts

Idea. product, or service was somewhat explained with some details 1pt

Idea. product, or service was not explained with no details 2-0pts

Describe the item you are planning to offer to the public.

The item was clearly described, and the item is logical 5pts

The item was described, and the item is logical 4pts

The item was somewhat described, and the item is logical 2pts

The item was not described, and the item is not logical 1-0pts

Explain the two main things that makes your offering unique.

Explained the two main things that makes the offering unique clearly. 5pts

Explained the two main things that makes the offering unique. 4pts

Explained one thing that makes the offering unique clearly. 2pts

Did not explain the two main things that makes the offering unique clearly. 1-0pts

Is the offering a new product, idea, or service? 2pts

Explained clearly reason why the offering would be considered a new product with references.

Explained reasons why the offering would be viewed as valuable supported and cited

Explained at least three reason why the offering would be viewed as valuable with on references

Student did not explain at least reason why the offering would be viewed as valuable

Why would your offering be viewed as valuable to the public? 5pts

Explained at least three reasons why the offering would be viewed as valuable

Explained two reasons why the offering would be viewed as valuable

Explained one reason why the offering would be viewed as valuable

No reason was given or not clearly explained why the offering would be viewed as valuable

Organization

All questions were answered in paragraph form

Most of the questions were answered in

Some of the questions were answered in

None of the questions were not answered in

1.5pts

paragraph form 1pt

paragraph form .5pts

paragraph form 0pts

Mechanics Flawless spelling and punctuation. 1.5pts

Few or no spelling errors; some minor punctuation mistakes. 1pt

Several spelling and punctuation errors. .5pts

Many instances of spelling and punctuation errors. 0pts

Project stage 2: 25 pts Marketing Plan. 22pts What is your company’s goals and objective? 5pts What type of business are you? 2pts What are you going to do to accomplish your goal and objectives? 5pts

Create a SWOT analysis to determine the internal strengths and weakness and external opportunities and threats. 10pts (Table form, see page 31 in textbook)

Structure and organization. 3pts Use actual data to determine if the product will be successful. Compare to offerings that are

similar. Cite using APA style. 1.5pts Questions were answered in paragraph form. 1.5pts (except SWOT) Items to answer Excellent Good Fair Poor What is your company’s goals and objective?

The company’s goals and objective were clearly stated 5pts

The company’s goals and objective were somewhat stated 4pts

The company’s goals and or objective were clearly stated 2pts

Neither the company’s goals and objective were clearly stated 1-0pts

What type of business are you?

The type of business was clearly described, and is logical 2pts

The type of business was described, and is logical 1.5pts

The type of business was somewhat described, and is logical 1pt

The type of business was not described .5-0pts

What are you going to do to accomplish your goal and objectives?

Explained the three things they are going to do to accomplish they goal and objectives 5pts

Explained the two things they are going to do to accomplish they goal and objectives 4pts

Explained one thing they are going to do to accomplish they goal and objectives 2pts

Did not explain the things they are going to do to accomplish they goal and objectives 1-0pts

Create a SWOT analysis to determine the internal strengths and weakness and external opportunities and threats. (Table form, see page 31 in textbook)

Create a logical SWOT analysis to determine the internal strengths and weakness and external opportunities and threats. Similar to Table on page 31 in textbook. 10pts

Create a logical SWOT analysis to determine the internal strengths and weakness and external opportunities and threats. Not similar to Table on page 31 in textbook. 7.5pts

Create a SWOT analysis to determine the internal strengths and weakness and external opportunities and threats. Not similar to Table on page 31 in textbook. 5pts

Student did not create a logical SWOT analysis to determine the internal strengths and weakness and external opportunities and threats. Not similar to Table on page 31 in textbook. 2.5pts

Organization

All questions were answered in paragraph form 1.5pts

Most of the questions were answered in paragraph form 1pt

Some of the questions were answered in paragraph form .5pts

None of the questions were not answered in paragraph form 0pts

Mechanics Flawless spelling

and punctuation. 1.5pts

Few or no spelling errors; some minor punctuation mistakes. 1pt

Several spelling and punctuation errors. .5pts

Many instances of spelling and punctuation errors. 0pts

Project stage 3: 25pts Analyzing the marketing environment. 22pts

Who is you target market? For example, parents, spiritual individuals, teachers, doctors, celebrities, etc. 2pt

Is your target market gender specific? 2pts Is your target market age specific? 2pts Is your target market of a specific financial status? 2pts Does your target market possess a certain talent our quality? 2pts Where can you find a majority of your target market? 2pts

Based on your offering and your target market, explain which of the 4P’s would be the most important. 5pts

Explain which form of advertising would be more profitable and why? 5pts Structure and organization. 3pts

Use actual data to determine if the product will be successful. Compare to offerings that are similar. Cite using APA style. 1.5pts

Questions were answered in paragraph form. 1.5pts Items to answer Excellent Good Fair Poor Who is you target market? Is your target market gender specific? Is your target market age specific? Is your target market of a specific financial status?

Student clearly explained with example the target market; whether gender specific, age specific, and of a certain financial status. 8pts

Student explained the target market; whether gender specific, age specific, and of a certain financial status. 6pts

Student explained aspects of the target market, but did not answer all areas asked; whether gender specific, age specific, and of a certain financial status. 4pt

Student did not explain anything regarding the target market; whether gender specific, age specific, and of a certain financial status. 2pts-0

Does your target market possess a certain talent our quality?

Student clearly explained with example whether or not their target market possess a certain talent our quality. 2pts

Student explained whether or not their target market possess a certain talent our quality. 1.5pts

Student somewhat explained whether or not their target market possess a certain talent our quality. 1pt

Student did not clearly explained whether or not their target market possess a certain talent our quality. .5-0pts

Where can you find a majority of your target market?

Student clearly explained with example where customers can find a majority of your target market. 2pts

Student clearly explained where customers can find a majority of your target market. 1.5pts

Student explained where customers can find a majority of your target market. 1pt

Student not explained where customers can find a majority of your target market. .5- 0pts

Explain which of Student clearly Student clearly Student explained Student did not

the 4P’s would be the most important.

explained with examples which of the 4P’s would be the most important based on the product and the target market. 5pts

explained which of the 4P’s would be the most important based on the product and the target market. 4pts

which of the 4P’s would be the most important based on the product and the target market. 2pts

explain which of the 4P’s would be the most important based on the product and the target market. 1- 0pts

Explain which form of advertising would be more profitable and why?

Student clearly explained with examples which form of advertising would be more profitable and why. 5pts

Student clearly explained which form of advertising would be more profitable and why. 4pts

Student explained which form of advertising would be more profitable and why 2pts

Student did not explain which form of advertising would be more profitable and why 1-0pts

Organization

All questions were answered in paragraph form 1.5pts

Most of the questions were answered in paragraph form 1pt

Some of the questions were answered in paragraph form .5pts

None of the questions were not answered in paragraph form 0pts

Mechanics Flawless spelling and punctuation. 1.5pts

Few or no spelling errors; some minor punctuation mistakes. 1pt

Several spelling and punctuation errors. .5pts

Many instances of spelling and punctuation errors. 0pts

Project stage 4: 25pts Advertising plan. 22pts Explain where your target audience could obtain your product, service, or idea. 2pts Describe four types of advertisement that you know of. 5pts Use data to justify which form of advertisement has proven to be the most effective. 5pts

State four types of product, service, or idea that would benefit best from social media marketing. 5pts

Explain which two, out of the four that you described above, you would use to inform your target audience. (Money is not an option, spare no expense on advertising.) 5pts

Structure and organization. 3pts Use actual data to determine if the product will be successful. Compare to offerings that are

similar. Cite using APA style. 1.5pts Questions were answered in paragraph form. 1.5pts Items to answer Excellent Good Fair Poor Explain where your target audience could obtain your product, service, or idea.

Student clearly explained with examples where your target audience could obtain your product, service, or idea. 2pts

Student clearly explained where your target audience could obtain your product, service, or idea. 1.5pts

Student explained where your target audience could obtain your product, service, or idea. 1pt

Student did not explain where your target audience could obtain your product, service, or idea. .5-0pts

Describe four types of advertisement that you know of.

Student clearly described with examples four types of

Student clearly described with examples three types of

Student clearly described with examples two types of advertisement.

Student clearly described with examples one type of advertisement. 1-

advertisement. 5pts advertisement. 4pts 2pts 0pts Use data to justify which form of advertisement has proven to be the most effective.

Student used data to justify which form of advertisement has proven to be the most effective. 5pts

Student justified which form of advertisement has proven to be the most effective. 4pts

Student somewhat justified which form of advertisement has proven to be the most effective. 2pts

Student did not data to justify which form of advertisement has proven to be the most effective. 1- 0pts

State four types of product, service, or idea that would benefit best from social media marketing.

Student with examples clearly stated four types of product, service, or idea that would benefit best from social media marketing. 5pts

Student clearly stated four types of product, service, or idea that would benefit best from social media marketing. 4pts

Student stated two or three types of product, service, or idea that would benefit best from social media marketing. 2pts

Student did not clearly state four types of product, service, or idea that would benefit best from social media marketing. 1-0pts

Explain which two, out of the four advertisement that you described above, you would use to inform your target audience. (Money is not an option, spare no expense on advertising.)

Student clearly explained with examples which two, out of the four advertisements that you described above, you would use to inform your target audience. 5pts

Student clearly explained which two, out of the four advertisements that you described above, you would use to inform your target audience.4pts

Student explained which advertisement would be used to inform your target audience. 2pts

Student did not clearly explained with examples which two, out of the four advertisements that you described above, you would use to inform your target audience. 1- 0pts

Organization

All questions were answered in paragraph form 1.5pts

Most of the questions were answered in paragraph form 1pt

Some of the questions were answered in paragraph form .5pts

None of the questions were not answered in paragraph form 0pts

Mechanics Flawless spelling and punctuation. 1.5pts

Few or no spelling errors; some minor punctuation mistakes. 1pt

Several spelling and punctuation errors. .5pts

Many instances of spelling and punctuation errors. 0pts