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FAll2021PESTELQUALITATIVEFACTORS11.docx

Fall 2021 PESTEL QUALITATIVE FACTORS

Political factors

· Government stability/instability

· Corruption level

· Tax policies

· Freedom of press

· Government regulation and deregulation

· Special tariffs

· Political action committees

· Government involvement in trade unions and agreements

· Competition regulation

· Voter participation rates

· Amount of government protests

· Defense expenditures

· Level of government subsidies

· Bilateral relationships

· Import-export regulation/restrictions

· Trade control

· Lobbying activities

· Size of government budgets

Economic factors

· Growth rate

· Interest rate

· Inflation rate

· Exchange rate

· Availability of credit

· Level of disposable income

· Propensity of people to spend

· Federal government budget deficits

· Gross domestic product trend

· Unemployment trend

· Stock market trends

· Price fluctuations

Social factors

· Population size and growth rate

· Birth rates

· Death rates

· Number of marriages

· Number of divorces

· Immigration and emigration rates

· Life expectancy rates

· Age distribution

· Wealth distribution

· Social classes

· Per capita income

· Family size and structure

· Lifestyles

· Health consciousness

· Average disposable income

· Attitude towards government

· Attitude towards work

· Buying habits

· Ethical concerns

· Cultural norms and values

· Sex roles and distribution

· Religion and beliefs

· Racial equality

· Use of birth control

· Education level

· Minorities

· Crime levels

· Attitudes towards saving

· Attitude towards investing

· Attitudes towards retirement

· Attitudes towards leisure time

· Attitudes towards product quality

· Attitudes towards customer service

· Attitudes towards foreign people

Technological factors

· Technology incentives

· Automation

· R&D activity

· Technological change

· Access to new technology

· Level of innovation

· Technological awareness

· Internet infrastructure

· Communication infrastructure

· Life cycle of technology

Environmental factors

· Weather

· Climate

· Environmental policies

· Climate change

· Pressures from NGO’s

· Natural disasters

· Air and water pollution

· Recycling standards

· Attitudes towards green products

· Support for renewable energy

Legal factors

· Discrimination laws

· Antitrust laws

· Employment laws

· Consumer protection laws

· Copyright and patent laws

· Health and safety laws

· Education laws

· Consumer protection laws

· Data protection laws

1

1

Fall

2021

PESTEL QUALITATIVE

FACTORS

Political

factors

§

Government stability/instability

§

Corruption level

§

Tax policies

§

Freedom of press

§

Government regulation and deregulation

§

Special tariffs

§

Political action committees

§

Government

involvement in trade unions and

agreements

§

Competition regulation

§

Voter participation rates

§

Amount of government protests

§

Defense expenditures

§

Level of government subsidies

§

Bilateral relationships

§

Import

-

export regulation/restrictions

§

Trade control

§

Lobbying activities

§

Size of government budgets

Economic

factors

§

Growth rate

§

Interest rate

§

Inflation rate

§

Exchange rate

§

Availability of credit

§

Level of disposable income

§

Propensity of people to spend

§

Federal government budget deficits

§

Gross domestic product trend

§

Unemployment trend

§

Stock market trends

§

Price fluctuations

Social

factors

§

Population size and growth rate

§

Birth rates

§

Death rates

§

Number of marriages

§

Number of divorces

§

Immigration and emigration rates

1

Fall 2021 PESTEL QUALITATIVE FACTORS

Political factors

 Government stability/instability

 Corruption level

 Tax policies

 Freedom of press

 Government regulation and deregulation

 Special tariffs

 Political action committees

 Government involvement in trade unions and

agreements

 Competition regulation

 Voter participation rates

 Amount of government protests

 Defense expenditures

 Level of government subsidies

 Bilateral relationships

 Import-export regulation/restrictions

 Trade control

 Lobbying activities

 Size of government budgets

Economic factors

 Growth rate

 Interest rate

 Inflation rate

 Exchange rate

 Availability of credit

 Level of disposable income

 Propensity of people to spend

 Federal government budget deficits

 Gross domestic product trend

 Unemployment trend

 Stock market trends

 Price fluctuations

Social factors

 Population size and growth rate

 Birth rates

 Death rates

 Number of marriages

 Number of divorces

 Immigration and emigration rates