British Basketball want a PR campaign to promote the watching and playing of the sport in the UK

Assignment Two Brief

Assignment Two : Written (35%) and oral presentation (25%) of an original PR campaign .This is twice the value of the first assignment. Your campaign can be based on any one of the ideas listed below.

This is a PR course so you must focus on ideas that secure relevant conventional and social media coverage or reach key third parties. Do not propose any paid-for advertising.

You will need to clearly explain the position of the organization, what the campaign objectives are, the strategies, the tactics and, in outline, what you think it might cost. Finally you will need to indicate how it will be evaluated.

Do not spend too much time on the detailed issues like costs, timings and manpower, though do show that you have at least considered them. What we really want to see is your understanding and analysis of the position, objectives, and strategy and the creativity behind your tactical solutions.

I would like to see more than one tactic but not more than 3. For example, a) a news event/stunt idea that would secure conventional and social media coverage b) a survey or report that would secure relevant coverage c) a promotion or competition with a media partner.

The written paper should be 2,000 words, typed on one side of A4 and double spaced with a margin either side. Your name and module code should be written clearly on each sheet and each sheet should be clearly numbered. Follow standard university protocols on plagiarism and academic referencing when quoting from secondary source material and also provide a bibliography.

In addition to the written presentation you will be asked to present your proposal. You will have 10 minutes for the presentation and 5 minutes to answer questions. You may use power point, but remember what we have learnt about visual aids.

If you present on the 29th November you only need to hand in a copy of your presentation materials on that day ( 6 slides per page is best).Your 2000 word paper can be handed in on the final day of presentations on 6th December. All papers must be handed in by 6th December or they will be marked down.

PR Campaign ideas:

British Basketball want a PR campaign to promote the watching and playing of the sport in the UK