| | QUESTIONS | YOUR ANSWER | IS YOUR ANSWER: |
| | | | FACT | ASSUMPTION |
| DESIRABLE | Who are you solving this problem for? |
| | How are they currently solving this problem? |
| | On a scale of 1 to 10 how important is this problem / solution to the customer? |
| | List the benefits your solution will generate. |
| FEASIBILE | Who is providing the current solution? |
| | How do you plan to solve this problem for the customer? |
| | Can this be done? |
| | How is your solution unique, better, or different? |
| VIABLE | Will customers be willing to pay for a better solution? |
| | How will you monetize your solution? (How will you make money?) |