Comparison

1

Factors to consider in a retail environment (Field Trip)

MALL:

Factor Comments Rating/ 10

1-Car accessibility towards the mall

2-Car parking efficiency

(accessibility and layout)

3-Efficiency of indoor

pedestrian areas (flow)

4-Overall layout of the Mall

(from outside / inside)

5-Empty spaces / vacuum

areas within the mall?

6-Shop assortments (does it

make sense?)

7-Security and safety for

customers

8-Prayer Room

9-Directions within mall

Ease to find where you are and

what you are looking for

Copyright © 2011 Jean Boisvert (do not reproduce without permission)

2

Factor Comments Rating/ 10

10-Customer service/

information (counters)

Number and efficiency

11-Entertainment offer

12-ATM (number and ease to

find them)

13-Food courts (assortment

and ease to find them)

14-Coffee shops (variety and

ease to find them)

15-Facilities (ex.: toilets etc…

Number and ease to find them)

16-Other observations

17-Overall comments about

the mall

Copyright © 2011 Jean Boisvert (do not reproduce without permission)