Mkt Extra Credit

Facebook – Discrimination Through Optimization: Extra Credit Questions

Max 20 Points: Written assignments section of syllabus Total - 150 points

Name: _________________________________

1. For companies like Facebook, their corporate responsibility is to maximize profits for their shareholders. Do Facebooks investors have a social and ethical responsibility to be concerned about “Discrimination Through Optimization? Why or Why not?

2. As an employee of Facebook would you be concerned about this situation and why? If indeed it was proven to be true, would you continue to work for Facebook? Why or why not?

3. Could you attribute Discrimination Through Optimization being the “result” of Facebook and their customers (the companies advertising on Facebook) doing a superior job of market segmentation and targeting their prospective customers?

4. What is the governments role to address this situation? Do you feel that regulation is the answer or just identifying the problem and monitoring Facebooks progress to fix it?