6 questions

#1 “If the product sells in Dallas, it will sell in Tokyo or Berlin.” Provide your comments fully.

#2 What are the differences between consumer and industrial goods, and what are the implications for international marketing? (Chapter 14)

#3 Review the key variables that affect the marketer’s choice of distribution channels.

#4 What is integrated marketing communications (IMC) (Chapter 16)

#5. Discuss the problems that might be encountered in having an expatriate sales manager supervising foreign salespeople

#6 Why is it so difficult to control consumer prices when selling overseas?