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F19Assignment2r.docx

Team Assignment #2 Vietnam – Starbuck

Purpose: This is why you are doing this assignment

1. This assignment will help you personalize this class for yourself and provide a future reference tool.

2. This assignment will also provide useful information about the expansion options in a major city of your chosen country as compared to a city in your chosen state.

Process: This is how you will complete this assignment

1. In Assignment #1, your team provided executives at your organization with a summary chart of Ten Things to know about your chosen country-Vietnam. You also looked at one chosen state in the United States. Your team listed the three largest cities in your chosen country.

a. If you have 3, 4, or 5 members of your team, select one of the three largest cities in your chosen country and select one city from your chosen state.

i. Which city did you select and why?

ii. Every city has at least three “must see” places that attract travelers to that particular city. Guidebooks and web sites may provide pages of descriptions for each ‘must see” place in your chosen city.

iii. (8 points total -4 points each chart) Please complete the following charts:

City Selected & Why? (1/2 pt.)

Country Selected (1/2 pt.)

Sources – one web site to find out more about country & one web site to find out more about the city – (.75 pts.)

Must See Places-Names ( .75 pts.)

In one brief sentence why? (.75pts.)

Sources – web sites to find out more .75 pts.)

#1

#2

#3

City Selected & Why? (1/2 pt.)

State Selected

(1/2 pt.)

Sources – one web site to find out more about the State & one web site to find out more about the city – (.75 pts.)

Must See Places-Names ( .75 pts.)

In one brief sentence why? (.75pts.)

Sources – web sites to find out more .75 pts.)

#1

#2

#3

b. What American based lodging products are represented in your chosen cities?

i. (5 points) Please complete the following charts:

Country -

Company

Number of Locations in your chosen city (1.25 pts.)

Sources (1.25 pts.)

Marriott

Hilton

IHG

Hyatt

Four Seasons

State -

Company

Number of Locations in your chosen city (1.25 pts.)

Sources (1.25 pts.)

Marriott

Hilton

IHG

Hyatt

Four Seasons

ii. Hint: If the lodging company has no locations in your chosen city, please type N.A. and indicate the source.

c. What American based restaurant companies are represented in your chosen cities?

i. (5 points) Please complete the following charts for your chosen cities.

Country -

Company

(1 pts.)

Number of Locations .75 pts.)

Sources (.75 pts.)

1.

2.

3.

4.

5.

State -

Company

(1 pts.)

Number of Locations .75 pts.)

Sources (.75 pts.)

1.

2.

3.

4.

5.

ii. Hint: You may pick any American based restaurant company. Please remember that some companies have several brands and indicate this on the chart in the company column: for example, KFC (Yum), Pizza Hut (Yum). If there are, no American based restaurant companies or if you cannot find all five companies in your chosen city, please type N.A. and indicate the source.

Your mentor provides you with reading regarding expansion into new markets. Your mentor has arranged the readings in a particular order and she strongly encourages you to read them in order.