ADV homework help
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ExtraCreditOption.pptxADV 475 Extra Credit Option 2
Option 1: SONA
SONA closes at 5 p.m. on Wednesday, April 25, 2018
Option 2: Ad Review
Overview
We’re going to watch 9 videos today.
Your extra credit option will be to choose one of the ads and turn in a review.
You’re going to get class time to start your ad review.
You will turn your Word document via D2L.
The review will be due Friday, March 2 by 5 p.m.
The assignment
Section 1. Name, email, PID
Section 2. Brand, ad name, ad year, agency
Section 3. Brief summary. In your own words discuss why the ad was deservingly controversial *or* why you feel it did not deserve the label of controversial at the time.
Section 4. Discuss the ad from a micro, meso, macro ethical approach. Refer to your Sheehan reading if you need to refresh your memory on this.
Section 5. Intended effects. Discuss the intended effects.
Section 6. Unintended effects. Discuss the unintended effects that made this ad controversial. How could the advertisers have avoided the unintended effects?
Section 7. Responsibility. In your opinion, whose job should it have been to avoid this controversy? Or, put another way, who bears the responsibility for this controversial ad?
Section 8. Remedy. Were any remedies, such as public relations efforts, made at the time the ad came out? Should any remedies have been made to address the controversies around the ad?
Section 9. Model. Look back to your answer in Section 5 and find an example of an ad that successfully, and without controversy, achieved what this controversial ad was trying to do.
More information: Each section should be labeled clearly. Single spaced. Write concisely — you are limited to 3 pages to get your arguments across. Your assignment should be proofed and free of errors. If it is not, your instructor may return it to you for revision in order for you to receive credit. This assignment is due Friday, March 2 by 5 p.m. Eastern to receive credit.
Groupon | Tibet | 2011
General Motors | Robot | 2007
Cheerios | Gracie | 2014
Nationwide | Boy | 2015
Dodge | I Will | 2010
Snickers | Manly | 2007
Focus on the Family | Tim Tebow | 2010
Dodge Ram | Martin Luther King Jr. | 2018
The assignment
Section 1. Name, email, PID
Section 2. Brand, ad name, ad year, agency
Section 3. Brief summary. In your own words discuss why the ad was deservingly controversial *or* why you feel it did not deserve the label of controversial at the time.
Section 4. Discuss the ad from a micro, meso, macro ethical approach. Refer to your Sheehan reading if you need to refresh your memory on this.
Section 5. Intended effects. Discuss the intended effects.
Section 6. Unintended effects. Discuss the unintended effects that made this ad controversial. How could the advertisers have avoided the unintended effects?
Section 7. Responsibility. In your opinion, whose job should it have been to avoid this controversy? Or, put another way, who bears the responsibility for this controversial ad?
Section 8. Remedy. Were any remedies, such as public relations efforts, made at the time the ad came out? Should any remedies have been made to address the controversies around the ad?
Section 9. Model. Look back to your answer in Section 5 and find an example of an ad that successfully, and without controversy, achieved what this controversial ad was trying to do.
More information: Each section should be labeled clearly. Single spaced. Write concisely — you are limited to 3 pages to get your arguments across. Your assignment should be proofed and free of errors. If it is not, your instructor may return it to you for revision in order for you to receive credit. This assignment is due Friday, March 2 by 5 p.m. Eastern to receive credit.
