Disney Assignment
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ExternalEnvironmentAnalysisGuide.pptx
External Environment Analysis for Strategists
MACRO FACTORS find 2-3 points in Each Category
POLICY TRENDS
New and proposed government policies
ECONOMIC TRENDS
List Key Economic Driver Data from IBIS Report
Other Current Economic Trend Data
SOCIAL TRENDS
Changes in Buyer Behavior, Consumer Demand, Social Attitudes
TECHNOLOGY TRENDS
New and Predicted Future Technological Innovations
ENVIRONMENT TRENDS
Measurable Changes in Environment Impact, Changing Consumer Attitudes re: Environment
LEGAL TRENDS
New Laws and Regulations
ONLINE RESOURCES
Some online resources are great for conducting a broad analysis of your industry at the global level. One such resource is: https://intelligence.weforum.org/ and you can sign up for free with your student email address.
Business News Sources are also helpful: Wall Street Journal, the Economist, Forbes, Bloomberg, and others depending on your Region Focus.
CSU Library Euromonitor Passport database, Standard and Poors Net Advantage Industry Analysis Reports
Remember you are looking for Current News and Current and Future Trends as predicted by experts, reports, news, legal developments, etc.
I added some sources in each Macro category for you.
Policy Trends
Check for trade war news, policy proposals (not laws yet!), changes in government behavior (Philippines pulling out of ASEAN) implicit behavior.
This section is highly theoretical and typically least helpful to strategists.
General Business News sources are fine for this section.
Economic TRENDS
This section is one of the most straightforward.
Go to your IBIS Report and Look for Key External Drivers and find the Economic Indicators
Example: Airlines (Industry at a Glance Section)
Economic Indicators: World Price of Crude Oil, Per Capita Disposable Income, Corporate Profit, Trade Weighted Index
Source to understand this Macro Factor in general
https://www.economicsonline.co.uk/Managing_the_economy/Measuring_performance.html
Social Trends Consumer Behavior, Consumer Demand, Societal Changes, Social Movements
Resources CSUSB
Euromonitor Passport
Business Source Premier Marketline
ABII Inform
General Business News Sources
Trade Associations for your Industry (email Dr. Takeda for ideas)
Google: Social Trends Impacting (Industry Name Here)
Examples from past reports include (depends on industry)
Increased demand for electric vehicles (report cited)
Increased demand for non-alcoholic beer (report cited)
Increased demand for recyclable packaging (report cited)
Increasing demand for secure passenger guarantees from driveshare services (report cited)
TechnologY Trends
This category is glocal (global and local) – meaning it does not matter where you find a new technological invention or application because technology can be adopted anywhere.
You must identify the specific technology as in provide the actual name of it and its source and cite the source.
The technology does need to relate to your industry yet (but have an idea)
Sources include and are not limited to:
Wired.com
CNET.org
Gartner.com (see Tech Trends Report in Bboard Final Report Section)
Other great sources for Technology: https://www.grafdom.com/blog/top-20-best-tech-websites-and-blogs/
Environment Trends
Here is where Trade Association websites help because they report Climate Trends
COVID impacts and projected impacts can go here
Weather Trends that are Climate related (fires, floods, wind events) go here
Policy Changes that are global and regional from Climate Agreements, Trade Pacts, etc.
Do not report yet but have an idea how your team identifies the impact on businesses in your industry (directly)
Globaledge may have updates
World Trade Organization https://www.wto.org/
World Economic Forum https://www.weforum.org/
UN Climate Council
https://www.un.org/en/sections/issues-depth/climate-change/
And others – many others
LEGAL
This is where you put actual NEW LAWS and REGULATIONS that impact your Industry
They must be regionally significant.
They must be NEW (since 2019)
They must be related to the conduct of business in your Industry
Find Regulatory Government websites relating to your Industry and Region
