Homework Question

MGT-550-Q2261 Managing Through Communication 

Patricia Vela

Introduction

The medium that I will choose for external communication is through various social media platforms such as Facebook, Twitter, and many others. This will be the appropriate way to do this because many people nowadays are using social media platforms. On those platforms some so many people are open-minded, and they would like to know the progress of the company and other important information, which is one way it can help them get some information.

External message and medium

The message will be basically to inform people of our company, goal show we are planning to help the society as they are helping us and purchasing our products. Before the organization can determine the medium that it will use to pass the external message, they should know who the target audience is. With these, they will be able to range which will be the best medium amongst all. Determining whom the organization wants to reach is crucial in ensuring that the message has reached as many people as possible. In case the organization would not be keen on this, the information may not be having the impacts that the organization had wished, and for this reason, the information can likely be lost, (Hall, 2019)

The targeted audience must be talked about on accountability issues and any change that the organization might want to change. Suppose there are any recordings from the senior-most person, for instance, a CEO or a president of the organization. The audience can trust that information much more. The changes should be appealing in a way that is catchphrase such that seen though the targeted audience will leave such platforms, those changes will still be lingering in people's minds. 

Another external medium that can reach a wide range of people is the use of television. This has many impacts on the people because there are visuals, and people tend not to forget something they have seen, but what they have just had can easily forget. Another advantage of using this is that it can reach massive large numbers of people. Television can also act as Segway if the organization is launching another product, and many people will be aware of the company, (6 Surprising Statistics That Will Help You Market to Generation X. (2018).

Target audience

The organization wishes to target all people, both young, old, males, and females, because they are dealing with various things. Social media is diverse, and all the generations are being served by it; for instance, young people spend more than two hours on social media platforms. However, all people are in social media there are different ways in which people absorb the information in these social media platform; therefore, as people will be communicating, it will be of advantage if they will use a language which will be understood but almost everyone so that the message will not be misinterpreted. The choice of words must also be considered to ensure that the message is driven to the target audience.

The words should be so that it will attract people to want to know more about such advertisements. However, it will not be practical for people to have a message catering to all. I think it is essential that the millennial generation be given some special considerations. This I because this those who are aged 18 years to 35 years. These are the youths, and they are the ones who are energetic, and many if not all of them are working and raising families. Therefore the buying rate from this age group will be high compared to others. Therefore during the passing of the information, these groups should be put into consideration, (7 ways to reach and influence millennials using social media marketing | Smart Insights, 2020)".

How the message is promoting strategic goals

The strategic goal for any organization is to make a profit. This is through the selling of what products that they are dealing with them. The other strategic goal is to have the community feel that they are part of the organization and feel that they are being involved in everything. Regarding promoting the strategic goal, the message will help the company acknowledge the mistakes and where they are doing wrong. This is through the feedback that they will get from the client.

When all generations receive the information, there will be a code or a toll-free number. People can either place their orders or give any concern regarding the organization. It is not possible that the company owner themselves can be able to realize their mistakes because they will think that they are doing the best. Still, the other person who is not working for the company and the end-user of what the company is producing will give compliments, which in most cases they will be genuine. When the company uses all these compliments, concerns, and comments, they will be able to make the company better, and the clients who will be served will always be pleased about the services and goods offered by the company.

The other goal that the message will help to gain for the company is improved sales and productivity. This will give the company a lot of returns in terms of the profit that the company will get. During the advertisements, many people will learn about the company's product, which they could not have learned was it for that advertisement. Therefore, advertisement played a critical role in ensuring that the company's goods and services are well known to every person out there. This would mean that people will be buying from the company, and the company will be making profits and attaining the main reason why they are in existence, (How to Reach Generation Z with These 5 Marketing Strategies. 2017).

Possible sources of conflicts

There can be conflict as a result of the message from the employees. This is right from when the message is being developed. There may be some misunderstandings o how the message should look and what it is supposed to entail. There may be an offense regarding the validity of the message. The company can avoid this by having a site administrator responsible for answering all those questions. The issue of cyber security and changing nature of social media platforms can also be another source of conflict in the organization. Those who may bully the organization or hack the website and be known there is a high possibility that they will conflict with the organization, (Viens, 2019)

Conclusion

External message is very important when it reaches the target audience because, there will be a lot of promotion of creativity and making changes within the organization when passing the right message and the right audience. The company will be forced to be creative so that it can be in a position of the meeting of the people's growing demands because they will already have known on the company's existence. In being creative, there will be many changes that will be going on to make sure that the changes are being effectively utilized

References