Outline:

EXSC 4625 ORG/ADM OF EXSC PROGRAMS

Final Presentation Outline

Part 1 - Background/Rationale

· Statement of the problem from a global perspective

· Provide statistics, proposed reasons for the issue, provide proposed resolutions

· Identify a target population and give reasons (from the literature) why the population you chose is “at-risk.”

Part 2 - Program Proposal

· Briefly summarize your program.

· State what you propose will address the issue. Back up your proposal with scholarly evidence (peer-reviewed literature).

· Identify and support all program interventions (i.e. educational programs, products, other services, communication strategies, etc.).

Part 3 - Identify Your Planning Committee Members

· Who did you choose?

· Why did you choose them?

· How do they influence the success of your program?

Part 4 -Business Model

· Describe your business model (i.e. group training, personal training, online training, membership, etc.).

· Display and describe your organizational chart.

Part 5 - Mission Statement/Goals and Objectives

· 1 mission statement

· Up to 5 goals, no less than 3 (should be based on the first year of the program)

· No less than 1 objective per goal

· Each objective must be measurable (such as “By the end of the first year, I will have 50 clients.”)

Part 6 - Theoretical Underpinnings

· What behavioral change strategies are you using? Why?

Part 7 - Marketing Strategies

· Communication pathways

· Education pathways

· Advertising pathways (i.e. Facebook, word of mouth, print ad)

· Why is the advertising pathways you chose effective for your ideal client?

· What is your messaging? Why? (unique selling proposition - what makes you different from your competitors?)

Part 8 - First Year Pro Forma

· Key assumptions (what things must happen in order for your proforma to be logical). Example: Secured 50k in funding and gained 50 new members in a pre-opening promotional campaign.

· What is your initial capital outlay? (cost of setting up the business including cost of equipment, buildout, marketing, app development, etc.)

· Display monthly and annual expenses and all sources of income (i.e. group training, 1 on 1 training, products, etc.)

· What is the tax status of your employees (W2, 1099 subcontractor, salary, commission)

· After employees (and payroll taxes are paid) what is your monthly and annual net profit

*W2 employees pay 7.65% (FICA tax rate 15.3%) and the business pays 7.65% (FICA tax rate) on that employee.

**1099 subcontractors must pay the full 15.3% of their total income minus itemized deductions. The business pays no FICA on 1099 employees, but there are strict rules on subcontractor status.

***Salary employees are paid a flat annual rate spread equally over pay periods. This compensation method makes it easier to calculate annual payroll expenses.

**** Commissioned employees are paid a percentage of the income they generate. This is common in fitness centers to incentivize trainers to get referrals.

Part 9 - Funding Plan

· Will you need working capital (cash) to set up your business?

· What sources of funding would you pursue? (personal loans, GoFundMe, donations, etc.)

· What barriers might you anticipate?