Marketing Expository Essay
rfeliz12
ExpositoryEssayNotes1.docx
Please review.
PLEASE ALSO USE THE FOLLOWING GUIDELINES FOR ALL FORMAL BUSINESS/MARKETING WRITING.
Use the checklist below to prepare the assignment:
· Follow APA 7th style for all requirements
· Submissions must follow the rules of basic writing fundamental. Type in a 12-point font, and in 1.5 line spacing.
· Your submission must include appropriate terminology and concepts. Your response should illustrate an understanding of theory and must integrate and apply knowledge gained from reading the text, suggested articles and research conducted on the topic.
· Students will conduct original research to compose insightful responses.
· Do not use or cite the textbook online dictionary or tutorial reference. GOOGLE searches, blogs, company homepages, Wiki, ASK, or ABOUT-like sources are not acceptable. See below for suggested references.
GUIDELINE FOR FORMAL BUSINESS WRITING Academic writing is formal, not casual or informal. Please adhere to the guidelines below in all written assignments.
· Do not use first person point of view: I, me, we, our, us, etc.
· NEVER use second person point of view: you, your, etc.
· Do not use phrases such as I think that, I believe that, I feel that, in my opinion, etc.
· Do not use these words: IT, OF, BY, BEING
· Do not use slang or other informal diction
· Write out all contractions: can't should be cannot, for instance
· Do not begin sentences (or phrases/clauses within sentences) with ANY of the following words: AS, IT, IN, THERE, THIS, THAT, THEY, THEIR, BY, IF, WHEN, WHILE, WITH, BECAUSE, THROUGH, WITH
· Do not use THAT when referring to people. The pronoun WHO refers to people.
· Caution, "To be" verbs should be used sparingly: is, are, was, were, etc.
· Use commas and semi-colons properly
· Do not use pretentious words intended to impress the reader.
· Stay away from using could, might, may, maybe, probably, etc.
· Use THAT and WHICH correctly
· Use apostrophes properly for singular and plural possessive noun forms
USE THE FOLLOWING REFERENCES FOR YOUR RESEARCH AND ALL WRITTEN ASSINGMENTS IN THIS COURSE.
ADDITIONAL REFERENCES:
Suggested relevant periodicals and data sources - There are literally, thousands of Web sites that offer data. Commercial and Online Database Services are paid sources which means data is supplied to subscribers only. Many Internet Data Providers, however, offer data free or at little cost. For this reason, students are to use the NJCU Library database. Many of the assignments /requirements in this course will require original research. Please use the following sources extensively. Please use the NJCU library database.
A. Internet Data Sources. The best way to access free sources is by an Internet search engine, surveying specific topics. Try these:
www.sec.gov The U.S. Securities and Exchange Commission’s Edgar database provides financial information on public companies.
www.sbaonline.gov The Small Business Administration site provides a rich variety of information for small business managers, along with links to many other relevant web sites.
www.cnn.com Is CNN Interactive site that provides recent news articles online.
www.ecola.com/news Ecola’s 24-Hour Newsstand links users to the sites of over 2,000 journals, newspapers and related publications.
B. Examples of academic marketing literature, i.e., from a professional "scholarly" journal authored primarily by university professors. This includes:
Advances in Consumer Research Journal of Applied Psychology Journal of Service Marketing
Journal of International Consumer Marketing Journal of Personal Selling & Sales Management Journal of Consumer Behavior
Journal of Marketing Journal of Business Strategy Journal of Consumer Policy
Harvard Business Review Journal of Communication Journal of Consumer Marketing
Journal of Marketing Research Journal of Retailing & Consumer Services Journal of Consumer Psychology
Journal of the Academy of Marketing Science Journal of Market Research Journal of Public Policy and Marketing
Journal of Advertising Journal of Consumer Research Journal of Consumer Satisfaction
Journal of Advertising Research Journal of Consumer Psychology Journal of Product Innovation Management
C. Examples of applied marketing literature, i.e., from a trade or practitioner publication authored by "real-world" practitioners. This literature includes:
Advertising Age Marketing News and Marketing Management
Marketing and Media Decisions Adweek INC. Magazine
Management Review Stores Magazine Direct Marketing
American Demographics Marketing Communications Product Marketing
Sales and Marketing Management Brandweek Marketing Research: A Magazine of Management and Application
D. Such literature also includes any other commercial/business magazines or newspapers containing a substantive in-depth (several pages) article on marketing management.
These publications include:
Barron's Forbes Business Horizons
Fortune Bloomberg Businessweek Fast Company
Industry Week Marketing & Media Decisions Nation’s Business
Psychology Today Wall Street Journal
E. Trade Publications with an emphasis on electronic marketing and technology:
Computerworld – Techie news stories on the IT industry Marketing VOX News – A stream of daily articles on e-advertising
Search Engine Watch – News on portals and search sites News.com – A mixture of tech news and business reports
iMedia Connection – A mix of analysis and news Wired News – Analysis of trends and fads
Internet news – Tech news and marketing applications ZDNet News – Technology news including e-commerce and e-marketing
Please review.
PLEASE ALSO USE THE FOLLOWING GUIDELINES FOR ALL FORMAL BUSINESS/MARKETING WRITING.
Use the checklist below to prepare the assignment:
ü
Follow APA
7
th
style for all requirements
ü
S
ubmissions must follow the rules of basic writing fundamental.
Type
in a 12
-
point font, and in 1.5 line spacing.
ü
Your submission must include appropriate terminology and concepts. Your response should illustrate an understanding of theor
y and must integ
rate and apply
knowledge gained from reading the text, suggested articles and research conducted on the topic.
ü
Students will conduct original research
to compose
insightful responses
.
ü
Do
not use or cite the textbook online dictionary
or tutorial reference.
GOOGLE searches, blogs, company homepages, Wiki, ASK, or ABOUT
-
like sources are not
acceptable. See below for suggested references.
GUIDELINE FOR FORMAL BUSINESS WRITING
Academic writing is formal, not casual or informal. Ple
ase adhere to the guidelines below in
all written assignments.
ü
Do not use first person point of view: I, me, we, our, us, etc.
ü
NEVER use second person point of view: you, your, etc.
ü
Do not use phrases such as I think that, I believe that, I feel that, in my opinion, etc.
ü
Do not use these words: IT, OF, BY, BEING
ü
Do not use slang or other informal diction
ü
Write out all contractions: can't should be cannot, for instance
ü
Do not begin
sentences (or phrases/clauses within sentences) with ANY of the following words: AS, IT, IN, THERE, THIS, THAT, THEY, THEIR,
BY, IF, WHEN, WHILE,
WITH, BECAUSE, THROUGH, WITH
ü
Do not use THAT when referring to people. The pronoun WHO refers to people.
ü
Cau
tion, "To be" verbs should be used sparingly: is, are, was, were, etc.
ü
Use commas and semi
-
colons properly
ü
Do not use pretentious words intended to impress the reader.
ü
Stay away from using could, might, may, maybe, probably, etc.
ü
Use THAT and WHICH correctly
ü
Use apostrophes properly for singular and plural possessive noun forms
USE THE FOLLOWING REFERENCES FOR YOUR RESEARCH AND ALL WRITTEN ASSINGMENTS IN THIS COURS
E.
ADDITIONAL REFERENCES:
Suggested relevant periodicals and data sources
-
There are literally, thousands of Web sites that offer data.
Commercial and Online Database Services are paid sources
which means data is supplied to subscribers only. Many Internet Data Providers, howeve
r, offer data free or at little cost.
For this reason, students are to use the NJCU
Please review.
PLEASE ALSO USE THE FOLLOWING GUIDELINES FOR ALL FORMAL BUSINESS/MARKETING WRITING.
Use the checklist below to prepare the assignment:
Follow APA 7
th
style for all requirements
Submissions must follow the rules of basic writing fundamental. Type in a 12-point font, and in 1.5 line spacing.
Your submission must include appropriate terminology and concepts. Your response should illustrate an understanding of theory and must integrate and apply
knowledge gained from reading the text, suggested articles and research conducted on the topic.
Students will conduct original research to compose insightful responses.
Do not use or cite the textbook online dictionary or tutorial reference. GOOGLE searches, blogs, company homepages, Wiki, ASK, or ABOUT-like sources are not
acceptable. See below for suggested references.
GUIDELINE FOR FORMAL BUSINESS WRITING Academic writing is formal, not casual or informal. Please adhere to the guidelines below in
all written assignments.
Do not use first person point of view: I, me, we, our, us, etc.
NEVER use second person point of view: you, your, etc.
Do not use phrases such as I think that, I believe that, I feel that, in my opinion, etc.
Do not use these words: IT, OF, BY, BEING
Do not use slang or other informal diction
Write out all contractions: can't should be cannot, for instance
Do not begin sentences (or phrases/clauses within sentences) with ANY of the following words: AS, IT, IN, THERE, THIS, THAT, THEY, THEIR, BY, IF, WHEN, WHILE,
WITH, BECAUSE, THROUGH, WITH
Do not use THAT when referring to people. The pronoun WHO refers to people.
Caution, "To be" verbs should be used sparingly: is, are, was, were, etc.
Use commas and semi-colons properly
Do not use pretentious words intended to impress the reader.
Stay away from using could, might, may, maybe, probably, etc.
Use THAT and WHICH correctly
Use apostrophes properly for singular and plural possessive noun forms
USE THE FOLLOWING REFERENCES FOR YOUR RESEARCH AND ALL WRITTEN ASSINGMENTS IN THIS COURSE.
ADDITIONAL REFERENCES:
Suggested relevant periodicals and data sources - There are literally, thousands of Web sites that offer data. Commercial and Online Database Services are paid sources
which means data is supplied to subscribers only. Many Internet Data Providers, however, offer data free or at little cost. For this reason, students are to use the NJCU
