EXPORT PLAN

Brooke Vasquez

Country/ Product- Italy / Olive Oil

Olive Oil made in Italy to be exported to America and sell to wholesalers on the Italian market. Production capacity will be expanded every year. The top percentage in quality of olive oil on the market will be prepared. That is why our olive oil is the best quality. This product will be top in the market in terms of differentiation which is why consumer demand is high. The demand is higher than supply so large shipment requests will be denied.

Key to success:

1. Maintain contract agreements and relationships with American imports and Italian olive oil wholesalers.

2. Max production in new facilities

3. New facility technology to increase profit

4. Consumer communication to provide the highest quality of olive oil

Mission:

Reaching maximum quality to serve olive oil importers and provide high quality at a low price. Consumer relationships are valued with our product quality, service and quick delivery. We promise to exceed consumer expectations by delivering honesty and quality through our product.

Background analysis

· Products

· Competitive Comparison

· Sourcing

· Operations

· Resources

Market Selection summary

· Market Segmentation

· Industry analysis

· Purchase pattern

· Main Competition

· Distribution Patterns

Strategic and implementation Summary

· Marketing Strategies

· Pricing Strategy

· Promotion Strategy

· Positioning Statement

· Export Strategy

· Non-export entry modes

Management Summary

· Personnel Plan

· Management team

· Target Countries

Financial plan

· Financial Statements

· Methods of payment

Implementation Summary

· Management Reviews

· Follow-up