Explotting Innovation

Needs Improvement/ Partially evaluated the importance of innovation for the long-term survival for your chosen company, as well as the industry that your chosen company fits in. Partially recommended an overall strategy in order to foster innovation in your chosen company. Partially provided a rationale for your response.

Competent/ Satisfactorily evaluated the importance of innovation for the long-term survival for your chosen company, as well as the industry that your chosen company fits in. Satisfactorily recommended an overall strategy in order to foster innovation in your chosen company. Satisfactorily provided a rationale for your response.

Exemplary /Thoroughly evaluated the importance of innovation for the long-term survival for your chosen company, as well as the industry that your chosen company fits in. Thoroughly recommended an overall strategy in order to foster innovation in your chosen company. Thoroughly provided a rationale for your response.

Speculate on how you would expect the industry to evolve over a period of five and ten years, based on your analysis on the innovative and technology trends from Project Deliverable 2. Provide a rationale for your response. 15 %

Unacceptable/ Did not submit or did not speculate on how you would expect the industry to evolve over a period of five and ten years, based on your analysis on the innovative and technology trends from Project Deliverable 2. Did not submit or did not provide a rationale for your response.

Needs Improvement/ Partially speculated on how you would expect the industry to evolve over a period of five and ten years, based on your analysis on the innovative and technology trends from Project Deliverable 2. Partially provided a rationale for your response.

Competent/ Satisfactorily speculated on how you would expect the industry to evolve over a period of five and ten years, based on your analysis on the innovative and technology trends from Project Deliverable 2. Satisfactorily provided a rationale for your response.

Exemplary/ Thoroughly speculated on how you would expect the industry to evolve over a period of five and ten years, based on your analysis on the innovative and technology trends from Project Deliverable 2. Thoroughly provided a rationale for your response.

Determine your chosen company’s top advantage(s) over its competitors. Justify your answer. 15 %

Unacceptable/ Did not submit or did not determine your chosen company’s top advantage(s) over its competitors. Did not submit or did not justify your answer.

Needs Improvement/ Partially determined your chosen company’s top advantage(s) over its competitors. Partially justified your answer.

Competent/ Satisfactorily determined your chosen company’s top advantage(s) over its competitors. Satisfactorily justified your answer.

Exemplary/ Thoroughly determined your chosen company’s top advantage(s) over its competitors. Thoroughly justified your answer.

Determine two or three strategies that the company could use to exploit its innovation breakthroughs, using the top advantage(s) that you determined in Question 3. Analyze the main advantages and disadvantages of each strategy. 20 %

Unacceptable/ Did not submit or did not determine two or three strategies that the company could use to exploit its innovation breakthroughs, using the top advantage(s) that you determined in Question 3. Did not submit or did not analyze the main advantages and disadvantages of each strategy.

Needs Improvement/ Partially determined two or three strategies that the company could use to exploit its innovation breakthroughs, using the top advantage(s) that you determined in Question 3. Partially analyzed the main advantages and disadvantages of each strategy.

Competent/ Satisfactorily determined two or three strategies that the company could use to exploit its innovation breakthroughs, using the top advantage(s) that you determined in Question 3. Satisfactorily analyzed the main advantages and disadvantages of each strategy.

Exemplary/ Thoroughly determined two or three strategies that the company could use to exploit its innovation breakthroughs, using the top advantage(s) that you determined in Question 3. Thoroughly analyzed the main advantages and disadvantages of each strategy

Recommend one of the strategies that you determined for the company and suggest how pursuing that strategy would exploit the company's advantages over its competitors and minimize its key weaknesses. Provide a rationale for your response. 20 %

Unacceptable/ Did not submit or did not recommend one of the strategies that you determined for the company. Did not submit or did not suggest how pursuing that strategy would exploit the company's advantages over its competitors and minimize its key weaknesses. Did not submit or did not provide a rationale for your response.

Needs Improvement/ Partially recommended one of the strategies that you determined for the company. Partially suggested how pursuing that strategy would exploit the company's advantages over its competitors and minimize its key weaknesses. Partially provided a rationale for your response.

Competent/ Satisfactorily recommended one of the strategies that you determined for the company. Satisfactorily suggested how pursuing that strategy would exploit the company's advantages over its competitors and minimize its key weaknesses. Satisfactorily provided a rationale for your response.

Exemplary/ Thoroughly recommended one of the strategies that you determined for the company. Thoroughly suggested how pursuing that strategy would exploit the company's advantages over its competitors and minimize its key weaknesses. Thoroughly provided a rationale for your response.

Three references. 5 %

Unacceptable/ No references provided.

Needs Improvement/ Did not meet the required number of references; some or all references were poor-quality choices.

Competent Met number of required references; all references were high-quality choices.

Exemplary Exceeded number of required references; all references were high-quality choices.

Clarity, writing mechanics, and formatting requirements. 10 %

Unacceptable More than 6 errors present.

Needs Improvement 5–6 errors present.

Competent 3–4 errors present.

Exemplary 0–2 errors present.