THE ROLE OF SPORTS IN CITY BRANDING

Expert feedback: Jaap van der Grinten

Student: Marcos

Paper exchange minor

Dear Marcos,

You have gathererd quite some valuable and relevant sources on sports branding. They provide a good fundament for your paper. With a few extra sources you’ll be able to finalize a nice paper.

The English writing is pleasant to read. See to it that the final version has no little errors anymore.

The introduction is build up with excerpts from the analysis without a clear structure. Is it possible to focus it more on the opening, relevance and demarcation towards a clearly visible research question? See for instance Angela’s introduction. After the question, you can lay out the structure of the paper to follow.

Is it an idea to structure the analysis from wide to narrow? > Events > sports events > major & minor events. And try to say something about city, a region or a country, (re-)define, position and promote (see also under conclusion).

Conclusion

In the end I am interested to see conclusions on (the combined use) of the following aspects from your research question:

· city, a region or a country

· (re-)define, position and promote

Can you try to develop and improve your analysis to provide for this evaluation in the conclusion?

Reflection

……...

Try to add a lot more references in the text (also to avoid plagiarism).

Bibliography is still missing.

Go go go ,

Jaap.