Experimental Exercise 1

Experiential Exercise

AT&T is a firm that follows a strategy of related diversification. Evaluate its success (or lack thereof) with regard to how well it has (1) built on core competencies, (2) shared infrastructures, and (3) increase market power. (Fill answers in table below).

No references should be more than 5 years old

Rationale for Related Diversification	Successful/ Unsuccessful?	Why?
1. Build on core competencies
2. Share infrastructures
3. Increase market power