MKT 301- Discusion 4
Aramis
ExoticHandmadesoapsgroupA_Rev.pptxExotic Soaps & Scents (Group A)
Jeanie Bozurich
Joshua Nyhaug
Jasmine Price
Joe Rief
Dartagnan Simmons
E S & S
The core value of our organization is good ethical practices, creating socially responsible environments and to provide our customers with the best product available. Our products are American made using the latest equipment. Packaging cost is reduced by using recycled glass for the cologne/perfume bottles, candle jars and soap dishes. We currently have American investors and offer stocks in the company.
E S & S
Our Products
Soaps
Perfumes
Colognes
Candles
Our products have a timeless scent and compatible pairs for men and women. These pairs of fragrances compliment each other and can be purchased together or separate.
We are excited to offer a new innovated product during the Coronavirus Pandemic. We are the only company offering a lightweight fragrance filled insert for Covid Masks with various scents. These inserts come in single wrappers to keep the fragrance locked in until you are ready to use it. Furthermore, we offer a wide variety of Covid Masks in assorted colors and patterns.
With every purchase of a mask, the consumer will receive three fragrant inserts of their choice.
E S & S
Features and Benefits
Features
Made From Natural Ingredients
Exotic soaps have natural glycerin
Made with essential oils
Benefits
Natural Ingredients help keep skin pH intact and protect it from harm.1
Glycerin is an emollient that softens and maintains water balance by attracting moisture to the skin. Glycerin is removed from manufactured soaps. 1
Rich in antioxidants, vitamins, and nutrients which are essential elements for keeping the skin healthy and feeling silky and clean. 1
1- (Dayogis Healthcare, 2017)
E S & S
Features and Benefits
Features
Locally grown ingredients
Nutrients that provide different benefits for the skin.
Ethically sourced ingredients
Benefits
Ingredients include honey, beeswax, rice, sugar, flowers, herbs, pecans, and strawberries, All freshly picked and contain some wonderful nutrients with benefits for the skin. 1
Nutrient rich coffee, tea, fruit juices, beer, goat’s milk, and aloe vera, used to provide different benefits the skin.1
Ingredients emphasize natural resource sustainability.2
Fair trade ingredients that ensure fair prices, living wages and community benefits for farmers, workers and their families in other countries.2
1- (Dayogis Healthcare, 2017)
2- (Blank, 2016)
E S & S
Features and Benefits
Features
Aromatherapy
Animals not used to test our product
Benefits
By using aromatherapy our soaps improve your psychological and physical well-being
Our company uses a 3D tissue structure produced from human cells to insure it is safe and does not have any side effects
E S & S
SMART objectives
E S & S
Strengths
E S & S
Weaknesses
E S & S
Opportunities
E S & S
Threats
E S & S
Segment 1
E S & S
Segment 2
E S & S
Segment 3
E S & S
IMC 1
E S & S
IMC 2
E S & S
IMC 3
E S & S
Closing
