TOWS and SFAS

External Factors (from EFAS)

Strengths (S)

S1 Competent Senior Leadership

S2 Supplier Relationships

S3 Product Quality and Uniqueness

Weaknesses (W)

W1 Management Information System

W2 Corporate Marketing

Opportunities (O)

O1 Growing Market in Western States

O2 International Growth Opportunities

O3 Aging U.S. Population/Demographics

S/O Strategies

· Expand into international arena by forging strategic alliances (Use S1, S3 to gain O2).

· Leverage Quality Marketing campaign to increase sales (Use S3 to gain O3).

W/O Strategies

· Implement Online Sales business with customer friendly and responsive web-based systems (Focus on W1, W2 to gain O3).

· Develop and field ERP system (Focus on W1to gain O1, O2).

Threats (T)

T1 U.S. Competition

T2 Imports from China

S/T Strategies

· Contest competition advances by implementing Lean programs (S1, S2, S4, S5 to min T1)

· Form strategic alliances with Chinese importers (use S1, S2 to min T2)

W/T Strategies

· Rollout re-designed and enlarged product marketing program (Overcome W1, W2 to min T1).

· Invest in downstream supply chain infrastructure improvements (improve W1 to minimize T1).

· Modernize MIS/ERP to improve competitiveness (improve W1 to reduce T1 and T2).