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Exercise 5c

What Strategies Should Hershey Pursue in 2017?

Purpose

In performing strategic-management case analysis, you can find information about the respective company’s actual and planned strategies. Comparing what is planned versus what you recommend is an important part of case analysis. Do not recommend what the firm actually plans, unless in-depth analysis of the situation reveals those strategies to be best among all feasible alternatives. This exercise gives you experience conducting library and Internet research to determine what Hershey is doing in 2015–16 and should do in 2017.

Instructions

Step 1 Go to the www.hersheycompany.com website and click on Newsroom. Read through the most recent 10 press releases.

Step 2 Determine two strategies that Hershey is actually pursuing. Give some pros and cons of those two new Hershey strategies