Discussion Forum on Chapter Exercieses

Exercise 4c

Perform a Financial Ratio Analysis for Hershey Company

Purpose

Financial ratio analysis is one of the best techniques for identifying and evaluating internal strengths and weaknesses. Potential investors and current shareholders look closely at firms’ financial ratios, making detailed comparisons to industry averages and to previous periods of time. Financial ratio analyses provide vital input information for developing an IFE Matrix.

Instructions

Step 1 Using the resources listed in table 4-10, find as many Hershey financial ratios as possible. Record your sources. Report your research to your classmates and your professor.